When is it time for a brand refresh?

A question we're often asked is "when is it time for a brand refresh?" A brand refresh is a bit like a makeover for your company - an update to your brand's look/feel whilst maintaining some familiarity with how the brand looked before.

Deciding when it's the right time for a brand refresh can be tricky. If you've built a brand that is understood and recognised by your customers and target audience making any changes to that brand can be a risky strategy.

However time ages everything, including brand identities so sometimes a brand refresh is just what's needed!

So, when is a good time for a brand refresh?

There is no specific timescale but here are some trigger points that might suggest it's time for a brand refresh:

Your branding is outdated

It looked great when you created it but time has passed and now your logo is looking outdated in your market place.

Your marketing isn't working

If you're doing everything right but you're just not attracting customers then maybe your brand isn't resonating with your target audience.

Your products or services have changed

Is your current branding still relevant to the products/services you are trying to sell?

You're in a highly competitive market place

When competition is high branding becomes paramount to help you stand out. A strong brand gives your customers a reason to choose you.

You want to move into new markets

This is particularly relevant if you're looking to expand internationally where your existing brand might not fit culturally.

Your market has grown but your share in it hasn't

This should alert you that your brand isn't appealing somehow so it's time to review it.

Remember that a brand refresh isn't just about updating your logo. It's also about defining what you offer as a company that makes you stand out from the competition and gives customers a reason to choose you.

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon
EX8 2DE

01395 901116

info@straightmarketing.co.uk
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