How do you prevent your clients from pigeonholing your firm and using you for just one or two services and going to your competitors for the rest?
How do you ensure that your firm is best represented by your junior fee earners at networking events and that the opportunity is maximised?
Is there a place for social media in the marketing mix employed by a B2B organisation?
How effective is the use of advertising in promoting a professional service firm?
An introduction to the founder of Straight Marketing.