Top tips to make a marketing seminar successful

Seminars have been widely used in professional services marketing and can be very effective if carried out properly.

My 15 top tips for running a successful seminar are:

  1. Be clear what your objective is at the outset and keep this in mind throughout the planning.
  2. Ensure your date does not conflict with any major sporting events, school holidays or key local events (Tuesdays, Wednesdays or Thursdays are generally the best days of the week).
  3. Consider the timing of your event and what will suit your target audience best.
  4. Take time to compile your invitation list, remembering your key objectives when determining who to invite and allowing for an approximate 30% attendance.
  5. Invite your guests 6-8 weeks before the event.
  6. Follow up with non-respondents approximately 2 weeks before the event.
  7. Prepare your seminar well in advance and practice it (preferably in front of a critical friend).
  8. Prepare any handouts at least 2 days before the event.
  9. Review the attendee list and do background research.
  10. Identify guests you are particularly interested in so you know who to target on the day (allocate them amongst colleagues if necessary)
  11. Provide feedback forms for the attendees.
  12. Meet with your colleagues after the seminar to agree and allocate follow up.
  13. Evaluate the success of the seminar – add up the total cost of the seminar (including the time spent) and measure against the return (it may take several months to really achieve a return on investment so this should be reviewed again after 6-12 months).
  14. Review the feedback forms and build this into future planning.
  15. Within 1-2 weeks of the seminar check that follow up has been actioned!

This is a brief summary of the basics to seminar success. If you require any assistance with planning a seminar or are wondering if a seminar might be the right marketing for your business please get in touch.

If you would like to add any tips to the list please comment below.

Leave a comment