Last month we blogged about the benefits of radio advertising so we thought we’d follow on with a blog outlining the Devon radio advertising opportunities available to you. We’ve started with Devon as it’s our regional patch and the area most applicable to the majority of our clients.
So. if you’re thinking if advertising on the radio and want to target customers in Devon here’s the low down on the largest commercial stations in the region.
Devon radio advertising options
Heart South West
Part of the Global Group, Heart is one of the largest commercial radio stations in the UK with regional stations across the country.
Geographical reach
Six stations cover the whole of Devon and Cornwall
Core audience demographic
Aged 25-44
55% ABC1, 45% CDE
Listeners per week
Exeter & East Devon: 79,000
North Devon: 43,000
Plymouth: 85,000
South Hams: 23,000
Torbay: 28,000
Radio Plymouth
Launched in 2010, Radio Plymouth is an independently owned commercial radio station which broadcasts to Plymouth from a studio on the Hoe in Plymouth.
Geographical reach
Plymouth
Core audience demographic
Not published
Listeners per week
33,000
Radio Exe
Launched in January 2012, Radio Exe is an independently owned commercial radio station which broadcasts to Exeter, Mid and East Devon on 107.3 FM from a studio in Exeter.
Geographical reach
Exeter, Mid Devon, East Devon
Core audience demographic
Aged 35-54
49% ABC1, 51% CDE
Listeners per week
32,000 (FM), DAB results not available
The Breeze
The Breeze is part of the Celador Radio group of stations which operate six regional stations across the UK.
Geographical reach
South Devon
Core audience demographic
Aged 35+
“Upmarket, aspiring, cosmopolitan and discerning listeners”
Listeners per week
38,000
The Voice
The Voice is North Devon’s local radio station, broadcasting from Barnstaple on 106.1 and 107.6 FM.
Geographical reach
North Devon
Core audience demographic
Aged 35+
Upmarket, aspiring, cosmopolitan and discerning listeners
Listeners per week
80,000
If you’d like any help planning your radio advertising campaign, please call us on 01395 269791. We can help determine the most suitable stations, negotiate the best rates and develop the campaign to meet your business objectives.