Devon radio advertising

Last month we blogged about the benefits of radio advertising so we thought we’d follow on with a blog outlining the Devon radio advertising opportunities available to you. We’ve started with Devon as it’s our regional patch and the area most applicable to the majority of our clients.

So. if you’re thinking if advertising on the radio and want to target customers in Devon here’s the low down on the largest commercial stations in the region.

Devon radio advertising options

Heart South West

Part of the Global Group, Heart is one of the largest commercial radio stations in the UK with regional stations across the country.

Geographical reach

Six stations cover the whole of Devon and Cornwall

Core audience demographic

Aged 25-44

55% ABC1, 45% CDE

Listeners per week

Exeter & East Devon: 79,000

North Devon: 43,000

Plymouth: 85,000

South Hams: 23,000

Torbay: 28,000

Radio Plymouth

Launched in 2010, Radio Plymouth is an independently owned commercial radio station which broadcasts to Plymouth from a studio on the Hoe in Plymouth.

Geographical reach

Plymouth

Core audience demographic

Not published

Listeners per week

33,000

Radio Exe

Launched in January 2012, Radio Exe is an independently owned commercial radio station which broadcasts to Exeter, Mid and East Devon on 107.3 FM from a studio in Exeter.

Geographical reach

Exeter, Mid Devon, East Devon

Core audience demographic

Aged 35-54

49% ABC1, 51% CDE

Listeners per week

32,000 (FM), DAB results not available

The Breeze

The Breeze is part of the Celador Radio group of stations which operate six regional stations across the UK.

Geographical reach

South Devon

Core audience demographic

Aged 35+

“Upmarket, aspiring, cosmopolitan and discerning listeners”

Listeners per week

38,000

The Voice

The Voice is North Devon’s local radio station, broadcasting from Barnstaple on 106.1 and 107.6 FM.

Geographical reach

North Devon

Core audience demographic

Aged 35+

Upmarket, aspiring, cosmopolitan and discerning listeners

Listeners per week

80,000

If you’d like any help planning your radio advertising campaign, please call us on 01395 269791. We can help determine the most suitable stations, negotiate the best rates and develop the campaign to meet your business objectives.

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