Yesterday, Google announced that Google+ is shutting down. The technology giant plans to “sunset” Google+ for consumers.
The decision, announced in a Google blog post, comes after a data breach that was caused by a bug in one of the Google+ People APIs.
While the data breach seems to be have been the final straw for Google+, Google openly admits that its social media platform is not one of its success stories:
“It has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.”
Like many others, we’ve never really got on with Google+ and don’t find it intuitive to use. The fact it’s owned by Google so will inevitably have some influence on search, is probably the only reason that brands engage (albeit minimally) in the platform. This was possibly also the reason for its demise – it was used as a marketing tool rather than as a genuine community.
Google+ will still be online until August 2019, and after that will live on as an enterprise product:
“Our review showed that Google+ is better suited as an enterprise product where co-workers can engage in internal discussions on a secure corporate social network. Enterprise customers can set common access rules, and use central controls, for their entire organization. We’ve decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses.”