Fair Energy

Strategic direction

The client

Exeter-based Fair Energy is a designer and accredited installer of renewable energy solutions specialising in biomass heating, solar thermal and solar photovoltaic (PV).

I was originally commissioned by Fair Energy to prepare a marketing strategy and plan. Following completion of the plan Fair Energy retained me to provide ongoing marketing consultancy and support.

The challenge

To provide additional, experienced resources to ensure the effective implementation of marketing campaigns.

The solution

I provided hands-on support each month to assist with the implementation of marketing projects, including:

  • Copywriting – blogs, website content, direct mail letters, video scripts.
  • Reviewing sales processes and making recommendations for improvement.
  • Suggesting ideas for marketing campaigns for specific markets.
  • Undertaking market research to support particular marketing campaigns.


  • Direct return on investment. For example a large biomass installation was secured off the back of a targeted campaign orchestrated by me.
  • Dedicated, experienced support, that can be called on to complete tasks promptly and with a level of experience not always available in-house.
  • Availability at the end of the phone or an email, whenever Fair Energy needed an external perspective or just someone to bounce an idea off.

Client Comment

"It’s an asset to our business to have a trusted marketing agency on hand to outsource marketing projects to. Sometimes we simply don’t have the time to complete certain tasks and it’s reassuring to know that Straight Marketing will always deliver just what we need, within budget and in a timely manner."

Kirsten Parrick, Director

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116

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