Hosted Desktop UK

Strategy and outsourced marketing

The client

Hosted Desktop UK (HDUK) provides virtual hosted desktop solutions to businesses. The company’s hosted solutions are designed to replace the traditional, in-house IT infrastructure.

The challenge

The company was established in 2010 and having developed a niche in the accountancy sector wanted to expand this market as well as target other market sectors.

The solution

My input included:

  • Developing a strategy and 12-month marketing plan that included a comprehensive review of the marketplace, recommendations on branding, suggested marketing activities to achieve growth into new sectors, costings and timeline.
  • Preparing a suite of information documents regarding the different service offerings that were clear to read and understand.
  • Assisting with the development of a new website that was relevant and appealing to the identified target market sectors.
  • Interviewing clients and preparing case studies to help demonstrate expertise and credibility.

Outcome

  • A clear, structured 12-month marketing action plan that ensured marketing efforts were directed in the most effective way to achieve maximum return on investment and secure new clients.
  • A professional external facing image that clearly communicates the offering and is relevant to the target market.
  • Good quality marketing materials to support business development activity.

Client Comment

“We were introduced to Straight Marketing at the start of 2012 to assist us with marketing strategy. We are a rapidly expanding business but lacked the experience in marketing and so needed assistance with formulating a strategy and implementing the plans. Straight Marketing provided a thorough marketing plan including lots of ideas for growth into new market sectors and worked with us for six months to implement the plans.

Alison assisted us with a complete re-branding exercise, writing a new website, tendering for contracts and marketing campaigns. Her strengths are her knowledge of the professional sectors, her eye for detail and her copy writing skills.“

Louisa Chetnik, Director

Contact
Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon
EX8 2DE

01395 901116

info@straightmarketing.co.uk
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