Potburys of Sidmouth

Advertising review and rebrand

The client

I have been working with Sidmouth-based Potburys since Spring 2011, when I was appointed to provide monthly marketing support on a retained basis.

Potburys, which consists of a furniture store, removal business and auction rooms, is a long-standing business with an established reputation in Sidmouth.

The challenge

The furniture store had a loyal client base but wanted to broaden its customer base and attract new customers.

The solution

The first task was to re-brand the company’s visual identity to help remove some of the misconception that Potburys was a traditional ‘old fashioned’ business. My graphic designer designed a new logo and corporate identify that was more modern and appealing to a slightly younger target audience while reflecting the elements of quality and tradition, which the business was well known for.

Following this, I undertook a review of Potburys' current advertising. I identified significant cost savings simply by adjusting the size of Potburys’ adverts and reviewing the publications it regularly advertised in. I sourced new advertising opportunities and negotiated discounts with existing media to reduce expenditure. All the adverts were then updated in line with the new branding.


  • A brand which is visually appealing to a new demographic.
  • Advertising expenditure reduced by approximately 50% whilst still achieving a broad exposure across a range of publications.
I continue to support Potburys as their outsourced marketing manager and manage all of their ongoing marketing requirements.

Client Comment

“We have been really pleased with the service provided by Straight Marketing. I am extremely busy managing the day-to-day demands of the business and have little time to think about marketing. Alison takes the burden away for us and deals with our needs proactively and efficiently. I can relax knowing that our marketing is in safe, capable hands.“

Michael Lee, Managing Director

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116

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