A lowly pen but an example of a badly conceived marketing message.
What message is East Devon District Council trying to convey with its new car park signage?
What is positioning and why is it so important to the successful marketing of a business?
First impressions are vital but consistency is everything.
Do you ever think about what first impressions your business creates for your potential clients?
How much of a disaster is a re-brand gone wrong?
Why is good quality so important in service provision?