Advertising Review & Rebrand

Potburys advertising review

Advertising Review & Rebrand

We have been working with Sidmouth-based Potburys since Spring 2011 when we were appointed to provide monthly marketing support on a retained basis.

Potburys, which consists of a furniture store, removal business and auction rooms, is a long-standing business with an established reputation in Sidmouth.

Challenge

The furniture store had a loyal client base but wanted to broaden its customer base and attract new customers.

Solution

  • We decided on a re-brand of the company’s visual identity to help remove some of the misconception that Potburys was a traditional ‘old fashioned’ business.
  • Our graphic designer designed a new logo and corporate identify which was more modern and appealing to a slightly younger target audience yet still reflected the elements of quality and tradition which the business was well known for.
  • We undertook an advertising review to determine whether Potburys was using advertising as effectively as possible.
  • We identified significant cost savings simply by adjusting the size of Potburys’ adverts and reviewing the publications it regularly advertised in.
  • We identified new advertising opportunities and negotiated discounts with existing media.
  • We updated all adverts to reflect the new branding and make them more appealing to the target audience.

Outcome

  • Increase in new customers, both locally and from other geographic locations.
  • Advertising expenditure reduced by approximately 50% whilst still achieving a broad exposure across a range of publications.

Client Comment

We have been really pleased with the service provided by Straight Marketing. I am extremely busy managing the day-to-day demands of the business and have little time to think about marketing. Alison takes the burden away for us and deals with our needs proactively and efficiently. I can relax knowing that our marketing is in safe, capable hands.

– Michael Lee, Managing Director

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Brand Refresh
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Advertising Review & Rebrand
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Outsourced Marketing Department
Marketing Coaching
Monthly Marketing Consultancy
Marketing Strategy and Plan
Strategy and Outsourced Marketing
New Service Launch
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Creative Direct Mail
Website Copywriting
Marketing Audit
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