Marketing Campaign
Select Dental is a private dental and denture practice based in Exmouth Devon.
Challenge
We were engaged by Select Dental to run a short-term campaign to help raise awareness of the practice and increase its customer base.
Solution
We suggested a short-term (one month) promotional offer for new dental patients, which was promoted as follows:
- A new, eye-catching advert was designed and placed in the local press, weekly throughout the month.
- A poster advertising the offer was designed and printed for the dental practice window and pavement sign.
- We sourced a toothpaste costume and one of the dental practice staff dressed in it and joined in the Exmouth carnival, handing out free goody bags containing a specially designed flyer advertising the offer and some dental goodies.
Outcome
- 47 new dental patients registered with Select Dental during the promotional period.
- A significant number underwent further treatment following their initial examination.
Client Comment
We were delighted with the marketing campaign that Straight Marketing devised and managed for us. As a result of their campaign, 47 new private patients signed up to our dental practice in one month, which was way beyond our expectations and has paid for itself many times over.
– Robert Gosling, Managing Director and Clinical Dental Technician
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