Marketing planning workshop

Marketing planning workshop
Seymour Research

Marketing Planning Workshop

Seymour Research is a research company based in Devon, which provides research and evaluation services to the education and healthcare sectors.


Seymour Research approached us as they were thinking of rebranding to assist with a transition into new markets. Following an initial discussion we recommended that  they take a step back and review their overall strategy before making any branding decisions.


  • We provided a marketing audit questionnaire for Seymour Research to complete.
  • We then met for a half-day consultancy session in the form of a marketing planning workshop.
  • Using the answers from the audit, we were able to challenge some of their thinking, make recommendations and help them map out a strategy and plan.
  • The workshop was a collaborative session, so Seymour Research were actively involved in the decisions and understood the reasoning behind them.


  • Seymour Research has a clear plan of action to grow the business.
  • The action points can be managed internally, which is an important factor for a small business where budget is limited.
  • A key outcome of the workshop was identifying that a rebrand would be an unnecessary cost to the business.

Client Comment

Straight Marketing has provided our established business with invaluable support and advice on marketing strategy and on the focus and direction of the business more generally.

Alison’s inputs have been extremely helpful and she definitely went over and above our initial briefing to help us get on track with our marketing. We are delighted to have found such a helpful source of support, advice and practical help and will continue to make use of the services offered.

– Dr Kathy Seymour, Director

Image credit: Pixabay

See more of our experience

Brand Refresh
Marketing Campaign
Press Coverage
Advertising Review & Rebrand
Event Management
Website Build
New Website Project
Website Redesign
Marketing Planning
New Product Promotion
Event Marketing & Management
Strategic Direction
Outsourced Marketing Department
Marketing Coaching
Monthly Marketing Consultancy
Marketing Strategy and Plan
Strategy and Outsourced Marketing
New Service Launch
Business Development
Website Redevelopment Project
Creative Direct Mail
Website Copywriting
Marketing Audit
Rebrand & literature design
Marketing planning workshop
Marketing planning workshop