Marketing Strategy and Plan

Marketing strategy and plan for @oneWellness

Marketing Strategy For Start-Up

@one wellness is a wellness and fitness practice based in East Devon that provides a range of physical, mental and nutritional resources to people wanting to enjoy wellness.


As a relatively new start-up business, @one wellness required assistance with profile raising and securing new clients.


  • Develop a 12-month marketing plan that included a comprehensive review of the market place, advice on pricing and positioning, recommended marketing activities with costings and timeline.
  • Recommend and develop appropriate marketing materials -e.g. an A5 flyer for distribution in targeted, local retail outlets.
  • Prepare content for the new website which was search engine optimisation friendly and appealing to the target market.
  • Secure double page editorial spread in Exeter Living magazine which resulted in several new client enquiries.


  • A clear, structured 12-month marketing action plan that ensured marketing efforts were directed in the most effective way to achieve maximum return on investment.
  • A doubling of new clients and new client enquiries.

Client Comment

I met Alison from Straight Marketing at a local networking event and after preliminary discussions asked her to prepare a marketing strategy for my wellness business.  The marketing strategy resulted in a doubling of new clients over previous months.  I found Alison professional, proactive and fun to work with and have been impressed and pleased with the process, the finished marketing plan and its initial results.

– Rob Deere, Managing Director

See more of our experience

Brand Refresh
Marketing Campaign
Press Coverage
Advertising Review & Rebrand
Event Management
Website Build
New Website Project
Website Redesign
Marketing Planning
New Product Promotion
Event Marketing & Management
Strategic Direction
Outsourced Marketing Department
Marketing Coaching
Monthly Marketing Consultancy
Marketing Strategy and Plan
Strategy and Outsourced Marketing
New Service Launch
Business Development
Website Redevelopment Project
Creative Direct Mail
Website Copywriting
Marketing Audit
Rebrand & literature design
Marketing planning workshop
Marketing planning workshop