New Product Promotion

Video marketing, new product promotion

New Product Promotion

Bitpod is an Exeter-based online video marketing company, working with a wide variety of clients to produce the perfect video solution for online use.

Challenge

Bitpod engaged us to help them launch and promote “OnScreen”, their new regular video production service.

Solution

We undertook a two-stage approach.

Stage One

  • Research the market and develop a 12-month marketing plan including recommendations on branding, pricing and specific marketing activities.

Stage Two

  • Undertake a specific marketing campaign – a targeted direct mail campaign to a select group of businesses, which included:
  • Researching and developing the target mailing list.
  • Drafting the direct mail piece.
  • Telemarketing follow up.
  • Advising on future engagement with the direct mail recipients.

Outcome

  • A clear, focused and achievable 12-month marketing plan to promote the service and secure new clients in the most effective way.
  • 50% success rate: 16 positive leads generated from 30 businesses.

Client Comment

Straight Marketing provided us with a marketing audit, competitor research and advice on the overall marketing strategy of our new video service. Although it is early days in terms of results, the number of leads generated so far are very promising. The service we received was professional, friendly and knowledgeable.

We were very impressed with the depth of research and the speed that everything moved at. If you need an in-depth and no-nonsense approach to your marketing – I would recommend talking to Straight Marketing.

– Alex Wren, Director

Image credit: Pixabay

See more of our experience

Brand Refresh
Marketing Campaign
Press Coverage
Advertising Review & Rebrand
Event Management
Website Build
New Website Project
Website Redesign
Marketing Planning
New Product Promotion
Event Marketing & Management
Strategic Direction
Outsourced Marketing Department
Marketing Coaching
Monthly Marketing Consultancy
Marketing Strategy and Plan
Strategy and Outsourced Marketing
New Service Launch
Business Development
Website Redevelopment Project
Creative Direct Mail
Website Copywriting
Marketing Audit
Rebrand & literature design