Strategic Direction

Strategic direction for commercial property business

Strategic Direction

Exeter-based Space is a niche commercial property consultancy that acts for clients across the South West.

Space focuses solely on acting on behalf of occupiers and tenants. It provides three core services namely, property audit, lease renewal and property relocation.  Space approached us to develop a marketing strategy and plan as it felt its marketing was too ad hoc and lacked focus.


To assist Space to focus its marketing and increase its return on investment.


  • An in-depth marketing audit to understand Space (its services, clients, existing marketing and objectives) and current market position.
  • Research to understand and analyse the marketplace and competitors.
  • Identification of appropriate short-term marketing initiatives to assist Space to achieve its business objectives.


  • A comprehensive strategy and marketing plan that provides a considered 12-month marketing activity plan.
  • Space was so pleased with the marketing strategy and plan that they immediately signed up Straight Marketing to provide outsourced marketing on a retained basis.

Client Comment

Straight Marketing’s experience with marketing professional service companies is outstanding, as illustrated by their marketing report that they delivered for us. They completely understood our services and our needs and the report was very professional and thorough.

We didn’t hesitate to sign up Straight Marketing to help with our ongoing marketing campaigns and look forward to continuing to work with them.

– Tim Wadsworth, Director

Image credit: Pixabay

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