Potburys of Sidmouth

Potburys advertising review

Advertising Review & Rebrand

We have been working with Sidmouth-based Potburys since Spring 2011 when we were appointed to provide monthly marketing support on a retained basis.

Potburys, which consists of a furniture store, removal business and auction rooms, is a long-standing business with an established reputation in Sidmouth.

Challenge

The furniture store had a loyal client base but wanted to broaden its customer base and attract new customers.

Solution

  • We decided on a re-brand of the company’s visual identity to help remove some of the misconception that Potburys was a traditional ‘old fashioned’ business.
  • Our graphic designer designed a new logo and corporate identify which was more modern and appealing to a slightly younger target audience yet still reflected the elements of quality and tradition which the business was well known for.
  • We undertook an advertising review to determine whether Potburys was using advertising as effectively as possible.
  • We identified significant cost savings simply by adjusting the size of Potburys’ adverts and reviewing the publications it regularly advertised in.
  • We identified new advertising opportunities and negotiated discounts with existing media.
  • We updated all adverts to reflect the new branding and make them more appealing to the target audience.

Outcome

  • Increase in new customers, both locally and from other geographic locations.
  • Advertising expenditure reduced by approximately 50% whilst still achieving a broad exposure across a range of publications.

Client Comment

We have been really pleased with the service provided by Straight Marketing. I am extremely busy managing the day-to-day demands of the business and have little time to think about marketing. Alison takes the burden away for us and deals with our needs proactively and efficiently. I can relax knowing that our marketing is in safe, capable hands.

– Michael Lee, Managing Director

See more of our experience

North Devon Homes
Select Dental
Christoper Piper Wines
Potburys of Sidmouth
Horizon Centre
Premium Solar Partnership
Durisol UK
Omega Electrical
Bitpod
Bluegrass Group
Space
Fair Energy
Teign Housing
Zero Carbon Future
@One Wellness
Hosted Desktop UK
South West Forum
Sampson Hall
The Family Law Company
Bluegrass IT Services
Beviss & Beckingsale
ServiceMaster Clean Devon
Trading Standards South West
Seymour Research
Seymour Research