Creative Direct Mail
Bluegrass Group is a provider of outsourced IT support services to SMEs across the UK. We have been working with them as their outsourced marketing department since 2016.
Challenge
Our client wanted to introduce their IT support services to a new target audience.
Solution
- We designed a bespoke Valentines card which we sent to named contacts (we pre-qualified the list) at 25 target companies in our client’s core geographical area.
- The cards were hand signed by the chairman and posted to arrive the day before Valentine’s Day.
- The cards were followed up with a telemarketing call two days later.
Outcome
- Over 50% of the people we managed to speak to recalled seeing the card.
- Two recipients requested a meeting to find out more.
- Six people requested further information.
- 25 potential clients now aware of our client and the services they offer.
Client Comment
I never have to be concerned about any aspect of the work they’re doing for us. Their results are always outstanding.
– David Thomas, Managing Director
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