Email marketing

Email Marketing Campaign

The Approved Franchise Association (AFA) is a non-profit making, ethical franchise association dedicated to promoting the highest standards within the franchise industry. It provides membership and accreditation to franchisors.


The AFA needed a simple way to regularly communicate with its franchise members to keep them up to date with developments at the AFA and in the wider franchise community.


We undertook a complete overhaul of the website. Specifically, our support included:

  • A quarterly email newsletter to the member database.
  • We designed the template, drafted the content and sent the newsletter on behalf of the AFA.


  • AFA members kept up to date in a timely and effective manner.
  • The AFA fulfils a key obligation to its members with little disruption to its day to day operation.

Client Comment

“It was a pleasure to work with Straight Marketing on this initiative. They interpreted the brief, took control of the project and delivered exactly what we needed, with minimal input required from us. The newsletter design looked great and we have received positive feedback from our members. Overall, we’re very happy.“

–  Craig Brittain, Managing Director

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