Trading Standards South West

Rebrand and literature design

Rebrand and literature update

Trading Standards South West (TSSW) represents the 11 local authority Trading Standards services in the South West Region.

The organisation runs a series of consumer-facing awareness campaigns throughout the year and was seeking marketing assistance with its ScamWise programme. ScamWise is a campaign to raise awareness of scams and help prevent people from falling victim to them.


The existing ScamWise brand and supporting materials were confused with mixed messaging and a lack of visual appeal.


We recommended redesigning the ScamWise logo to create something with a greater impact, with a closer link to the nature of the campaign.

We also rewrote and redesigned all the ScamWise supporting literature so that the campaign messaging was clear and easy to understand.


  • The new logo has a striking, almost warning type design, to attract attention. We’ve also incorporated a new strapline which encapsulates the essence of the campaign, “Spot Avoid Report”.
  • A new suite of literature which is written in a simple, easy to understand style and is visually attractive supports the campaign.
  • As well as one long brochure, we also designed a series of smaller leaflets that can be used independently of the primary document.
Design and copywriting project

Client Comment

Straight Marketing have assisted us with the redevelopment of our ScamWise materials.  ScamWise is a well recognised brand and has been used by Trading Standards services in the South West (TSSW) for over 10 years now.  However, the time had come to cast a critical eye over the resources and the brand, with the aim of modernising both and refocusing our consumer messaging ahead of a June campaign.

Alison has led the process of redrafting the resources in liaison with our own TSSW working group. The has included improving the consumer messaging and focus of the resources, creation of a new logo and refreshing our public website pages for this project.  Alison has also assisted with the June campaign, providing an excellent steer to our own comms and again assisting with the creation of punchy headlines that grab the consumer’s attention.

– Lisa Peters, Operations Manager

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