Website Copywriting
With a heritage spanning over 200 years, Beviss & Beckingsale is one of the most established law firms in the South West region.
Challenge
Beviss & Beckingsale had selected a website design agency to build them a new website but needed help with the content for the new website.
The existing content conveyed mixed messages and lacked authority.
Solution
- We conducted a brand audit exercise with Beviss & Beckingsale to determine the personality of the firm and agree the core values.
- We advised on the structure of the new website and suggested a revised site map which was adopted.
- We wrote all the content for the top-level pages of the website (20 in total) in accordance with the SEO brief from the web design agency.
Outcome
Our input ensured that the website project was completed in a timely manner and that the content of it was clear, compelling and conveyed the Beviss & Beckingsale brand.
Client Comment
It really has been good working with Straight Marketing and I do hope to get the chance to work with you again in the future.
– Mark Noble, Practice Manager
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