The purpose of the Policy
This policy (together with any other documents we refer to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Who we are
“We” or “us” means Straight Marketing Limited, a limited company (number 07997497) whose registered address is Tawny Bank, Maer Lane, Exmouth EX8 2DE.
FAO: Alison Jobson
Straight Marketing Limited
Exmouth EX8 2DE
Telephone: 01395 269791 and ask to speak to the Privacy Officer
Who this policy applies to
This policy applies to both Service Users and Web Visitors except as otherwise stated for interpretation, the following words have the following meanings:
“Web Visitors” – anyone visiting our site.
“Service Users” – any recipient of our services, whether it be directly provided by us or indirectly through a third-party associate.
“Services” – any assistance we provide to you, including but not limited to; marketing support; management; advice, etc.
Information that we collect from you
We may collect and process the following data about you:
Information you give us
You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide if you register to use our site, subscribe to our service, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you contact us. The information you give us may include your name, address, e-mail address and phone number, employer, financial information and personal description.
Information we collect about you
We collect the following information for Web Visitors and Service Users:
- technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
For Service Users only, we may also collect:
- Name, salutation, gender.
- Job title, role, residential or office address.
- Employer, employment status.
- Contact details (including, but not limited to, telephone number; email address; social media handle; etc.)
Information we receive from other sources.
For Web Visitors and Service Users – We also work with third parties (including, for example, business partners, sub-contractors, advertising networks, analytics providers, and search information providers) and may receive information about you from them. The information we receive from these third parties will be information that they have collected from you.
For Service Users only – We may receive information about you from third parties such as your employer. When that data is collected from you, you should be informed by those third parties at that stage that it may be shared internally by us and combined with data collected from multiple sources.
Uses made of this information
We use information held about you in the following ways:
Information you give to us.
We will use this information to:
- notify you about changes to our service;
- ensure that content from our site is presented in the most effective manner for you and for your device.
Where you have indicated to us that you are happy for us to do so, we may also use this information:
- to provide you with information about other services we offer that are similar to those that you have already enquired about or receive from us; and
- to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please leave the relevant box blank situated on the form on which we collect your data.
Information we collect about you.
Examples of how we will use this information include (but are not limited to);
- to administer our services, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your device;
- to allow you to participate in interactive features of our services, when you choose to do so;
- as part of our efforts to keep our services, site and premises safe and secure;
- to measure or understand the effectiveness of our service.
Information we receive from other sources.
We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
Disclosure of your information
You agree that we can share your personal information with:
- For Service Users only – our suppliers and sub-contractors for the performance of any contract we enter into with them to allow us to provide services to you, and only where they are under a duty to deal with your personal data in accordance with the Data Protection Act 1998 and the General Data Protection Regulation ((EU) 2016/679); and
- For Web Visitors only – analytics and search engine providers that assist us in the improvement and optimisation of our site.
We will disclose your personal information to third parties:
- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
- For Service Users only – to provide our Services.
Anonymous disclosure of information
We may share information in fully anonymised form with the following:
Please rest assured this type of sharing of data will only be in anonymised format and you will not be identifiable from the collated data we disclose.
Where we store your personal data
All information you provide to us is stored on our secure servers or on secure servers operated by a third party. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of data and information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Under the GDPR your rights are:
- To be informed – We must make available this privacy notice with the emphasis on transparency over how we process your data.
- Access – You are entitled to find out what details we may hold about you and why.
- Rectification – We are obliged to correct or update your details.
- Erasure – This is also known as the request to be forgotten.
- Restrict processing – You have the right to ‘block’ or suppress the processing by us of your personal data.
- Data portability – You have the right to obtain and reuse your personal data that you have provided to us.
- Object – You have the right to object to us processing your data in relation to direct marketing and or profiling.
- Rights in relation to automated decision making and profiling – We do not use automatic decision making or processing.
We will keep your information within the ‘firm’ except where disclosure is required or permitted by law or when we use third party service providers (data processors) to supply and support our services to you. We have contracts in place with our data processors. This means that they cannot do anything with your personal data unless we have instructed them to do so. They will not share your personal data with any organisation apart from us. They will hold it securely and retain it for the period we instruct.
Please see below the list of services where we use third party data processors which sets out the categories of recipients of personal data.
We will not store your data for any longer than is necessary.
For Service Users only – If you are a user of our services, then your information will be held for as long as you continue to use our services.
Last update: 25 May 2018