straight talking
Do you know about​ the Facebook ad library?

Do you know about​ the Facebook ad library?

Advertising Social Media
A handy tool for Facebook advert inspiration.
Read More
Our latest design and copywriting project

Our latest design and copywriting project

Branding Straight Marketing News
Check out one of our recent marketing projects.
Read More
Always stay true to your brand

Always stay true to your brand

Branding
Brand consistency is key. Find out why with this example.
Read More
How do you stand out from the competition?

How do you stand out from the competition?

Branding Strategy & Marketing Planning
An example of how to use your brand personality to stand out.
Read More
A guide to social media profile image sizes

A guide to social media profile image sizes

Social Media
Size your profile images correctly for each platform.
Read More
How to achieve Instagram success for your business

How to achieve Instagram success for your business

Social Media Strategy & Marketing Planning
10 tips to achieve Instagram success.
Read More
How does the Instagram algorithm work?

How does the Instagram algorithm work?

Social Media Strategy & Marketing Planning
The Instagram algorithm explained.
Read More
What makes a good PR photo?

What makes a good PR photo?

PR
A picture paints a thousand words.
Read More
New LinkedIn update: Reactions

New LinkedIn update: Reactions

Social Media
New ways to express your feelings on LinkedIn.
Read More
Google Images warning

Google Images warning

Advertising Branding PR Social Media
Select images with care to avoid a copyright breach.
Read More
Exeter networking events for small businesses

Exeter networking events for small businesses

Advertising
A round-up of Exeter networking events.
Read More
How to market your local business event

How to market your local business event

Advertising Strategy & Marketing Planning
18 tips on how to market your business event for free.
Read More
Local radio now not so local

Local radio now not so local

Advertising
Global announces major changes to its local radio format.
Read More
Split testing emails explained

Split testing emails explained

Email Marketing Strategy & Marketing Planning
All you need to know about A/B email testing.
Read More
42% of UK businesses outsource marketing

42% of UK businesses outsource marketing

Strategy & Marketing Planning
New research reveals that over 42% of UK businesses outsource marketing.
Read More
Where is your target audience?

Where is your target audience?

Advertising Social Media Strategy & Marketing Planning
A crucial question when determining how to market.
Read More
When to post on social media

When to post on social media

Social Media
A quick guide to help you work out when to post on social media.
Read More
12 low-cost marketing ideas

12 low-cost marketing ideas

Strategy & Marketing Planning
Some ideas if you're marketing on a tight budget.
Read More
New website design

New website design

Straight Marketing News Websites
Our new website is finally here! We hope you like it.
Read More
Advert design mistake

Advert design mistake

Advertising
Need to design a small space advert? Here are some design tips.
Read More
Free marketing plan template

Free marketing plan template

Strategy & Marketing Planning
Download our free marketing plan template to help you with your marketing planning for 2019.
Read More
Free Exeter business & networking event

Free Exeter business & networking event

Straight Marketing News Websites
Join the launch event for Cyber Security Awareness Week.
Read More
New LinkedIn business page features

New LinkedIn business page features

Social Media
Three new LinkedIn features for your LinkedIn business page.
Read More
What is a landing page?

What is a landing page?

Websites
Here are 6 key elements to a successful landing page.
Read More
Five things to include on your homepage

Five things to include on your homepage

Websites
Five things you should include on your homepage to make your website successful.
Read More
A muddy time out from marketing

A muddy time out from marketing

Straight Marketing News
Getting muddy on Woodbury Common in aid of charity.
Read More
Google+ is shutting down

Google+ is shutting down

Websites
Yesterday, Google announced that Google+ is shutting down.
Read More
10 creative direct mail ideas

10 creative direct mail ideas

Direct Marketing
Direct mail works especially when it’s creative. Here are 10 suggestions for a creative campaign.
Read More
How to increase your LinkedIn company page followers

How to increase your LinkedIn company page followers

Social Media
7 ways to increase your LinkedIn company page followers.
Read More
New – MailChimp direct mail postcard

New – MailChimp direct mail postcard

Direct Marketing Email Marketing
You can now send printed postcards through MailChimp.
Read More
3 ways to follow up direct mail campaigns

3 ways to follow up direct mail campaigns

Direct Marketing
Maximise the effectiveness of your direct mail campaigns with these three steps.
Read More
How to get Google Reviews

How to get Google Reviews

Social Media
Google Reviews are highly important for your business. Here are Four easy steps to getting Google Reviews for your business.
Read More
How to evaluate a sponsorship opportunity

How to evaluate a sponsorship opportunity

Advertising Strategy & Marketing Planning
Six questions to consider when assessing whether to sponsor or not.
Read More
Blogging can lead to radio interviews!

Blogging can lead to radio interviews!

Straight Marketing News Websites
We’ve just done our third radio interview which came off the back of an historic blog post.
Read More
Devon radio advertising

Devon radio advertising

Advertising Strategy & Marketing Planning
Here’s a low down on the main Devon radio advertising opportunities which are available to you.
Read More
Recommended Exeter venue

Recommended Exeter venue

Advertising
Following a recent visit, we fell in love with this Exeter venue. If you’re looking to host an event, take a look.
Read More
Do you really need a corporate brochure?

Do you really need a corporate brochure?

Advertising Branding
Is your website enough or do you need a printed brochure to work alongside?
Read More
Why use radio advertising

Why use radio advertising

Advertising
Take a look at the most recent stats from RAJAR, the official body in charge of measuring radio audiences in the UK.
Read More
6 easy tips to boost your site speed

6 easy tips to boost your site speed

Websites
From July, Google will be using mobile page speed to help determine a page’s search ranking.
Read More
Avoid a not secure website warning

Avoid a not secure website warning

Websites
Have you updated your website so it won’t get labelled as “not secure”?
Read More
How to make the most out of being shortlisted for an award

How to make the most out of being shortlisted for an award

Advertising Strategy & Marketing Planning
If you’ve been shortlisted for a business award you need to shout it from the rooftops!
Read More
Exmouth marketing agency award finalist

Exmouth marketing agency award finalist

Straight Marketing News
We’ve made it onto the shortlist for the Exmouth Chamber of Commerce Business Awards 2018.
Read More
GDPR: Do you need B2B marketing consent?

GDPR: Do you need B2B marketing consent?

Email Marketing Websites
Legitimate interests is a lawful base that B2B marketers can use to process personal data.
Read More
Key client management programme – selecting key clients

Key client management programme – selecting key clients

Strategy & Marketing Planning
Some suggested criteria to use when selecting clients for your CRM programme.
Read More
7 ways to encourage referrals

7 ways to encourage referrals

Direct Marketing Strategy & Marketing Planning
Referrals are often the easiest way to generate new business. Here are 7 tips to encourage referrals.
Read More
Free business support in Devon

Free business support in Devon

Strategy & Marketing Planning
A European Regional Development Fund is currently providing free business support to Devon businesses.
Read More
What to do if someone steals your content?

What to do if someone steals your content?

Websites
If you find your content has been plagiarised what can you do about it?
Read More
Are you authentic with your marketing?

Are you authentic with your marketing?

Branding
An example which highlights the importance of being honest and authentic with your marketing.
Read More
Top 100 UK marketing blog

Top 100 UK marketing blog

Straight Marketing News Websites
Our Straight Marketing marketing blog has been selected as one of the top 100 UK marketing blogs.
Read More
South West business exhibitions

South West business exhibitions

Direct Marketing
Here is a round-up of South West business exhibitions taking place this spring/summer. A good opportunity to meet new prospects.
Read More
Event management success

Event management success

Straight Marketing News
See what we’ve been up to lately. We’ve just helped our client successfully launch their forthcoming awareness week.
Read More
Event Twitter checklist

Event Twitter checklist

Social Media
Use our event Twitter checklist to help generate leads, expand your network and raise your brand profile.
Read More
Is this the end of Facebook for business?

Is this the end of Facebook for business?

Social Media
If you use Facebook for business you need to be aware of a forthcoming change.
Read More
Exeter business event: January 25th 2018

Exeter business event: January 25th 2018

Direct Marketing
Join us at this not-to-be-missed free Exeter business networking event next month.
Read More
Top 10 Christmas 2017 YouTube ads

Top 10 Christmas 2017 YouTube ads

Advertising
Here are the top 10 Christmas YouTube ads. Is your favourite on the list?
Read More
2018 marketing tips

2018 marketing tips

Strategy & Marketing Planning
Ten 2018 marketing tips to get your new year marketing off to a great start and boost your business in 2018.
Read More
Christmas corporate gift ideas

Christmas corporate gift ideas

Direct Marketing
Six Christmas corporate gift ideas to thank your clients and customers for their business and show them you care.
Read More
Worrying Facebook news field trial

Worrying Facebook news field trial

Social Media
A new Facebook news feed currently being trialled could be catastrophic for businesses that rely on Facebook to reach customers.
Read More
8 marketing tips on preparing for GDPR

8 marketing tips on preparing for GDPR

Direct Marketing Email Marketing Strategy & Marketing Planning
Spooked by GDPR? Read our 8 practical marketing tips.
Read More
How does GDPR impact marketing?

How does GDPR impact marketing?

Direct Marketing Strategy & Marketing Planning
There are 3 areas which marketers need to be concerned with regarding the GDPR.
Read More
GDPR helpline for small businesses

GDPR helpline for small businesses

Direct Marketing Strategy & Marketing Planning
Unsure about the GDPR and what it means for your business? A new helpline is coming soon to assist.
Read More
Why use direct mail over email marketing

Why use direct mail over email marketing

Direct Marketing Email Marketing
9 reasons why you might want to consider using direct mail instead of email.
Read More
MailChimp Google remarketing

MailChimp Google remarketing

Advertising Email Marketing Websites
The email marketing platform MailChimp has introduced a new channel – Google remarketing adverts.
Read More
How to get local press coverage for your business

How to get local press coverage for your business

PR
9 tips to help you get local press coverage for your business.
Read More
How to improve your local ranking on Google

How to improve your local ranking on Google

Advertising Websites
With more people using mobiles to search the internet, local ranking on Google is key.
Read More
Local Business Awards: Devon

Local Business Awards: Devon

PR
Local business awards are great for publicity and endorsement. Here’s a round-up of Devon awards.
Read More
SW cyber security event

SW cyber security event

Websites
Learn how to protect your business from cyber crime at this free SW one-day cyber security event roadshow.
Read More
12 sources of blog inspiration

12 sources of blog inspiration

Websites
Are you stuck on what to blog about? Check out our 12 sources of blog inspiration to help get your creative juices flowing.
Read More
Exeter charity quiz night

Exeter charity quiz night

Straight Marketing News
Why not enter a team in Exeter Business Club’s first “Quiz ‘n’ Fizz” night in aid of the Exeter Foundation?
Read More
Creating great email subject lines

Creating great email subject lines

Email Marketing
14 tips to help you create catchy email subject lines that stand out in a crowded inbox and avoid your email going straight to trash.
Read More
11 steps to an effective direct mail letter

11 steps to an effective direct mail letter

Direct Marketing
Generate leads with a good direct mail letter. Find out how.
Read More
8 tips to improve your WordPress website security

8 tips to improve your WordPress website security

Websites
8 easy to implement security tips to help protect your WordPress website from being hacked.
Read More
Thinking of using a telemarketing agency?

Thinking of using a telemarketing agency?

Direct Marketing
Are you thinking of outsourcing your telemarketing? Read our 11 point checklist first.
Read More
How to evaluate an advertising opportunity

How to evaluate an advertising opportunity

Advertising Direct Marketing Strategy & Marketing Planning
Consider these six key questions to evaluate an advertising opportunity.
Read More
Do you need a printed brochure?

Do you need a printed brochure?

Branding
In this digital age, is there still a place for the traditional, glossy, corporate printed brochure?
Read More
Using AIDA to write an advert

Using AIDA to write an advert

Advertising Branding
Are you planning on advertising your business? Find out how to use AIDA to help you write an effective advert.
Read More
Blog topic generator

Blog topic generator

Websites
This blog topic generator is a great tool when you’re stuck for blogging ideas.
Read More
New website development project completed

New website development project completed

Straight Marketing News
Check out our latest website development project which went live last week.
Read More
Domain registration warning

Domain registration warning

Websites
If you’re about to register a new domain name be careful about who you use as domain name registrar.
Read More
Grammarly review – great copywriting tool

Grammarly review – great copywriting tool

Branding
Need help with your copywriting? Check out the Grammarly app.
Read More
9 steps to clean marketing data

9 steps to clean marketing data

Direct Marketing
Clean marketing data is essential for effective marketing. Follow these 9 steps to maintain clean marketing data.
Read More
Increase Google rankings with images

Increase Google rankings with images

Websites
Find out how to increase your Google rankings by using images on your website.
Read More
Marketing and the GDPR

Marketing and the GDPR

Direct Marketing
The GDPR comes into force in May 2018. If you use personal data for marketing you must comply.
Read More
Trade show marketing tips

Trade show marketing tips

Advertising Direct Marketing
Exhibiting at a trade show? Read our 17 show marketing tips to get the most return on investment.
Read More
We’re exhibiting at The South West Business Expo

We’re exhibiting at The South West Business Expo

Straight Marketing News
Come and see us at The South West Business Expo on 30 March 2017. We’ll be at Stand 68.
Read More
Social media confession

Social media confession

Social Media
My social media confession. Why it’s OK to give yourself a break and how it might be better for your business.
Read More
Be creative with your direct mail

Be creative with your direct mail

Direct Marketing
Direct mail shouldn’t be boring. See our recent creative direct mail example and the results it achieved for our client.
Read More
MailChimp Facebook advertising

MailChimp Facebook advertising

Advertising Social Media
MailChimp has launched a new feature which allows its customers to create Facebook adverts within the MailChimp platform.
Read More
Free Exeter networking event

Free Exeter networking event

Straight Marketing News
Register now to attend this free networking event in Exeter.
Read More
How to win back lapsed customers

How to win back lapsed customers

Direct Marketing
It costs around 6 to 7 times more to acquire a new customer than to keep an existing one.
Read More
Marketing retainer – how does it work?

Marketing retainer – how does it work?

Strategy & Marketing Planning
Find out how our retained marketing contracts work.
Read More
Not secure website warning

Not secure website warning

Websites
If you don’t have an SSL certificate and HTTPS Google plans to warn your website visitors, which could have a detrimental impact.
Read More
Straight Marketing’s most read blogs of 2016

Straight Marketing’s most read blogs of 2016

Straight Marketing News
In case you missed them, here’s a round up of our five most read marketing blog posts in 2016.
Read More
Cyber Security Awareness Week in Exeter

Cyber Security Awareness Week in Exeter

Strategy & Marketing Planning
A must attend event coming to Exeter in February 2017.
Read More
Pros and cons of advertising

Pros and cons of advertising

Advertising
Thinking of spending your marketing budget on advertising? Check out the pros and cons.
Read More
Themed marketing campaign

Themed marketing campaign

Direct Marketing
Use a themed marketing campaign to introduce your company to target customers. See our recent successful example.
Read More
Google tests mobile-first index

Google tests mobile-first index

Websites
What is mobile-first indexing and how will it affect your website rankings?
Read More
2016 Christmas TV adverts

2016 Christmas TV adverts

Advertising
A round up of the 2016 retailer Christmas TV adverts. They’re all very different, which one is your favourite?
Read More
Direct mail advice

Direct mail advice

Direct Marketing
We’ve consolidated of all our direct mail advice blogs so just one place to go for direct mail guidance.
Read More
8 reasons why you need an explainer video

8 reasons why you need an explainer video

Websites
An explainer video is a short video introduction to your company or product.
Read More
How to get customer testimonials

How to get customer testimonials

Advertising
Use customer testimonials to help convert and persuade potential customers. Read our tips on how to collect them.
Read More
Sort your email subject headers out!

Sort your email subject headers out!

Email Marketing
Email marketing is a great marketing tool but don’t send emails like this example!
Read More
What to put on your business card

What to put on your business card

Branding
First impressions count. What should you put on your business card to help convey the right message?
Read More
How to write an advert

How to write an advert

Advertising
9 steps to help you write an advert that will pack a punch and make the most of your advertising expenditure.
Read More
How to increase word of mouth recommendation

How to increase word of mouth recommendation

Direct Marketing
7 ways to encourage your customers to give more word of mouth referrals.
Read More
Event: how to find and build your audience using social media

Event: how to find and build your audience using social media

Social Media
Find out more about using social media for your business at a CIM event in Exeter this month.
Read More
How future proof is your company name?

How future proof is your company name?

Branding
Will your company name grow with your business or could it hold you back?
Read More
Busy bees at Straight Marketing

Busy bees at Straight Marketing

Straight Marketing News
It’s been a busy time at Straight Marketing lately. Take a look at what projects we’ve been working on for clients.
Read More
The life stages of mail

The life stages of mail

Direct Marketing
A recent research report from Royal Mail MarketReach shows that direct mail is still effective.
Read More
Business accreditation: Cyber Essentials

Business accreditation: Cyber Essentials

Branding
We recommend all businesses achieve Cyber Essentials accreditation. Find out why.
Read More
Devon business awards

Devon business awards

PR
Here is a round-up of business awards in Devon.
Read More
Is it OK to tweet the same thing several times?

Is it OK to tweet the same thing several times?

Social Media
We explain why you might want to share the same content more than once.
Read More
Facebook for business just got harder

Facebook for business just got harder

Social Media
Have you noticed a decline in your Facebook business page reach? It’s about to get worse.
Read More
Glossary of marketing terms

Glossary of marketing terms

Strategy & Marketing Planning
Are you baffled by certain marketing terms? Here we attempt to demystify the world of marketing and define 11 of the more obscure terms.
Read More
Email marketing tips for small businesses

Email marketing tips for small businesses

Email Marketing
If you’re new to email marketing here are some email marketing tips to get you started.
Read More
Time to update your marketing plan?

Time to update your marketing plan?

Strategy & Marketing Planning
Download our free marketing plan template to help you write or update your marketing plan.
Read More
How to get press coverage for your small business

How to get press coverage for your small business

PR
Tips on how to get press coverage for your business without engaging a professional PR.
Read More
More Twitter updates

More Twitter updates

Social Media
Yesterday Twitter announced a series of Twitter updates which will be rolled out over the coming months.
Read More
Should you pay more attention to Bing?

Should you pay more attention to Bing?

Websites
Is it time to pay more attention to Bing, Microsoft’s lesser known search engine?
Read More
Twitter to increase character limit

Twitter to increase character limit

Social Media
According to a recent report, Twitter is going to stop counting photographs and links in its 140-character limit for tweets.
Read More
Outsourcing marketing to a marketing agency

Outsourcing marketing to a marketing agency

Strategy & Marketing Planning
What do we mean by outsourced marketing department and why might you use one?
Read More
Clients reducing their print advertising, why?

Clients reducing their print advertising, why?

Advertising
We’re not popular with the sales manager at a local East Devon newspaper. Find out why.
Read More
Blog editorial calendar – why you need one and how

Blog editorial calendar – why you need one and how

Websites
A blog editorial calendar will save you time and make your blogging more strategic.
Read More
Optimising images for SEO

Optimising images for SEO

Websites
Using images in your blog posts will help with SEO. Here’s how to optimise images correctly to boost your SEO.
Read More
Poor sales copy or am I difficult to please?

Poor sales copy or am I difficult to please?

Advertising
Do you agree this is an example of poor sales copy?
Read More
When is the right time to redesign your website? Now!

When is the right time to redesign your website? Now!

Websites
Guest blog from digital marketing expert, Kristen Sousa.
Read More
What colours mean in branding

What colours mean in branding

Branding
Does your brand colour accurate reflect your brand? Take a look at this colour spectrum to see if it does.
Read More
What is your brand personality?

What is your brand personality?

Branding
Plot your brand on the Brand Personality Spectrum to understand what your brand represents.
Read More
When is it time for a brand refresh?

When is it time for a brand refresh?

Branding
We’re often asked “when is it a good time for a brand refresh?” Here’s our advice.
Read More
Our latest marketing projects

Our latest marketing projects

Straight Marketing News
Here’s a snapshot of some of the marketing projects we’ve been working on.
Read More
Facebook advertising – a beginner’s guide

Facebook advertising – a beginner’s guide

Social Media
If you’d like to try Facebook advertising for the first time here’s a beginner’s guide.
Read More
DIY SEO Tips

DIY SEO Tips

Websites
Here are 8 DIY SEO tips to help you boost your search engine rankings.
Read More
5 marketing resolutions for 2016

5 marketing resolutions for 2016

Strategy & Marketing Planning
If you’ve committed to sorting out your marketing this year here are 5 marketing resolutions for 2016.
Read More
Our most popular marketing blog posts of 2015

Our most popular marketing blog posts of 2015

Websites
In case you missed them, here’s a round up of our five most read marketing blog posts in 2015.
Read More
Free marketing planning workshop

Free marketing planning workshop

Strategy & Marketing Planning
In our December issue of Marketing Tips we’re giving away a half-day marketing planning workshop to one lucky business.
Read More
Find us in Yellow Pages

Find us in Yellow Pages

Advertising
Would you use a “Find us in Yellow Pages” sticker on your company vehicle? What value does it add?
Read More
Christmas TV adverts 2015

Christmas TV adverts 2015

Advertising
Which Christmas TV advert is your favourite? Here’s a round up of the 2015 Christmas TV adverts from the major retailers.
Read More
How not to conduct a sales call

How not to conduct a sales call

Direct Marketing
Here's an example of how not to conduct a sales call.
Read More
Great email subject line – #notjustforkates

Great email subject line – #notjustforkates

Email Marketing
A great email subject line is crucial to encourage the recipient to open your email.
Read More
How to get people to open your email – subject headers

How to get people to open your email – subject headers

Email Marketing
9 tips on how to write an email subject line that will encourage people to open your marketing email.
Read More
Facebook Search FYI

Facebook Search FYI

Social Media
Facebook Search FYI is Facebook’s latest update, enabling users to search the entire database of public posts in real time.
Read More
Free image sources

Free image sources

Branding
Here are some free image sources that you can use.
Read More
How to create an effective advert

How to create an effective advert

Advertising
Here’s our handy guide to help you create an advert that has impact.
Read More
Where to advertise?

Where to advertise?

Advertising
Six tips to help you decide where to advertise to ensure maximum return on investment.
Read More
Final advert revealed

Final advert revealed

Straight Marketing News
Here is a sneak preview of the third advert in our six-month advertising campaign for our legal client, Veitch Penny.
Read More
Customer loyalty can be a fickle thing

Customer loyalty can be a fickle thing

Direct Marketing
A real-life example to illustrate how important good procedures are.
Read More
How to build a B2B prospect list

How to build a B2B prospect list

Direct Marketing
Our 4-step guide to building a B2B prospect list for your business.
Read More
How to make a successful telemarketing call

How to make a successful telemarketing call

Direct Marketing
Here are our telemarketing calling tips.
Read More
Why use a PR agency

Why use a PR agency

PR
Here are 6 reasons why you may want to consider using a PR professional to help.
Read More
Buyer persona template

Buyer persona template

Strategy & Marketing Planning
Use our buyer persona template to really get to grips with what your ideal customer looks like.
Read More
Good customer service saves the day

Good customer service saves the day

Direct Marketing
A recent example to demonstrate the importance of providing good customer service.
Read More
Half price marketing offers

Half price marketing offers

Straight Marketing News
We’ve got two great half price marketing offers, which are only available until 31 August 2015.
Read More
How do I make my website mobile friendly?

How do I make my website mobile friendly?

Websites
With Google now penalising non-mobile optimised websites, here are some tips on how to make your website mobile friendly.
Read More
Good marketing & bad marketing – all in one day

Good marketing & bad marketing – all in one day

Advertising
An example of what we thought was good and bad marketing practice from the same company in just 24 hours.
Read More
Paddy Power shows how to do agile marketing

Paddy Power shows how to do agile marketing

Advertising
Another ‘off the cuff’ marketing campaign from Paddy Power illustrates what agile marketing is all about.
Read More
How to find journalists on Twitter (for free)

How to find journalists on Twitter (for free)

Social Media
Some handy tips on how to find journalists on Twitter so that you can start to engage with them and build relationships.
Read More
20 PR story ideas

20 PR story ideas

PR
Here are 20 suggestions to help you find your PR hook and get started.
Read More
How to engage with journalists on Twitter

How to engage with journalists on Twitter

Social Media
One way to raise your profile in the media is to engage with journalists on Twitter. Here are our 5 tips.
Read More
Two new websites launched for clients

Two new websites launched for clients

Straight Marketing News
We’ve recently completed two website build projects on behalf of clients, which have just gone live.
Read More
Second advertising campaign revealed

Second advertising campaign revealed

Straight Marketing News
A sneak preview of the second outdoor advertising campaign for our law firm client, which goes live in June.
Read More
Marketing tips for exhibiting at a county show

Marketing tips for exhibiting at a county show

Advertising
If you are exhibiting at a county show here are some marketing tips on how to maximise your attendance.
Read More
How to write an elevator pitch

How to write an elevator pitch

Direct Marketing
Can you describe your business eloquently in 30 seconds or less? Here are some tips.
Read More
Are you saying the same thing twice: tautology?

Are you saying the same thing twice: tautology?

Advertising
Tautology is needless repetition of the same sense in different words. It’s a common error in copywriting, are you guilty of it?
Read More
Social media cover photos – dimensions & template

Social media cover photos – dimensions & template

Social Media
Here is a handy guide to the image requirements for Facebook, Google+, Twitter, LinkedIn and YouTube.
Read More
New Facebook feature: Subscribed events

New Facebook feature: Subscribed events

Social Media
Facebook has introduced a new feature to pages, which is useful for those that regularly host events.
Read More
Straight Marketing case study: Omega Electrical Services

Straight Marketing case study: Omega Electrical Services

Straight Marketing News
Straight Marketing case study: Marketing planning workshop.
Read More
How to grow your email marketing list

How to grow your email marketing list

Email Marketing
Five easy ways to grow your email marketing lists.
Read More
Straight Marketing Case Study: Swan Transformations

Straight Marketing Case Study: Swan Transformations

Straight Marketing News
Straight Marketing case study: Website build.
Read More
7 tips to keep visitors on your website for longer

7 tips to keep visitors on your website for longer

Websites
7 tips for improving visitor engagement.
Read More
All you need to know about blogging

All you need to know about blogging

Websites
All our blogs on blogging in one useful blog.
Read More
Marketing budgets to increase in 2015

Marketing budgets to increase in 2015

Advertising
A recent survey shows that marketing budgets are expected to increase in 2015.
Read More
Show your customers some love

Show your customers some love

Direct Marketing
5 tips for demonstrating love to your customers.
Read More
New features on Twitter

New features on Twitter

Social Media
Two new features now available on Twitter.
Read More
Advertising campaign goes live

Advertising campaign goes live

Straight Marketing News
Our client’s outdoor advertising campaign goes live this week.
Read More
Website development tips for 2015

Website development tips for 2015

Websites
Our 3 website development tips for 2015.
Read More
Case study template

Case study template

Advertising
A template to help you put together great case studies.
Read More
Get your marketing in shape for 2015

Get your marketing in shape for 2015

Straight Marketing News
Our new fitness concept to help Exeter businesses get their marketing in shape for the coming year.
Read More
Straight Marketing top 2014 marketing blog posts

Straight Marketing top 2014 marketing blog posts

Straight Marketing News
A round-up of our 5 most popular Straight Marketing blog posts for 2014.
Read More
Straight Marketing Case Study: NHS Trust

Straight Marketing Case Study: NHS Trust

Straight Marketing News
project management of an open event to raise awareness amongst the local business community.
Read More
December Marketing Tips

December Marketing Tips

Straight Marketing News
Our December edition of Marketing Tips, useful marketing tips and advice in a short, easy to read format.
Read More
A great direct mail marketing example: Nice pants!

A great direct mail marketing example: Nice pants!

Direct Marketing
A great example of a good direct mail campaign: Y fronts in the post!
Read More
Do your market research

Do your market research

Direct Marketing
Improve your chance of success with some market research.
Read More
Christmas TV advertising campaigns 2014

Christmas TV advertising campaigns 2014

Advertising
A round-up of some of the Christmas 2014 TV adverts from the major retailers.
Read More
Advertising: How to maximise spend

Advertising: How to maximise spend

Advertising
Tips on how to maximise the return on your advertising expenditure.
Read More
5 benefits of case studies in marketing

5 benefits of case studies in marketing

Advertising
Why you should use case studies in your marketing.
Read More
Free Devon business networking event

Free Devon business networking event

Direct Marketing
Free business networking opportunity for all South Devon businesses.
Read More
Telemarketing training course

Telemarketing training course

Direct Marketing
A half-day telemarketing course to equip you with the skills to be successful on the telephone.
Read More
Groupon: a good marketing tool?

Groupon: a good marketing tool?

Websites
What are the pros and cons of using Groupon as a marketing tool?
Read More
Marketing planning workshop

Marketing planning workshop

Strategy & Marketing Planning
Kick start your marketing with our half-day marketing workshop.
Read More
What image does your LinkedIn profile photograph portray?

What image does your LinkedIn profile photograph portray?

Social Media
What impression does your LinkedIn profile photograph give out?
Read More
Straight Marketing Case Study: Bitpod

Straight Marketing Case Study: Bitpod

Straight Marketing News
Straight Marketing case study: Lead generation.
Read More
What do your marketing words convey?

What do your marketing words convey?

Branding
Would you describe your company as cheap?
Read More
How to write a press release

How to write a press release

PR
How to write an effective press release to get editorial coverage for your business.
Read More
New direct marketing code of conduct

New direct marketing code of conduct

Direct Marketing
New code of conduct from the Direct Marketing Association.
Read More
Tips to improve your direct mail marketing

Tips to improve your direct mail marketing

Direct Marketing
Improve the success of your direct mail campaigns with our top tips.
Read More
Funding available for strategic marketing advice

Funding available for strategic marketing advice

Strategy & Marketing Planning
Did you know you could be entitled to up to £2,000 to put towards strategic marketing advice and support?
Read More
What is agile marketing?

What is agile marketing?

Advertising
Agile marketing explained.
Read More
Copywriting phrases to avoid

Copywriting phrases to avoid

Advertising
Our copywriting pet hates.
Read More
How to cross-sell in professional services

How to cross-sell in professional services

Direct Marketing
Tips on how to cross-sell more services to existing clients.
Read More
Video marketing: content ideas

Video marketing: content ideas

Websites
Content ideas for video marketing.
Read More
Outsourcing social media?

Outsourcing social media?

Social Media
How to effectively outsource your social media.
Read More
Never knowingly undersold: how solid is your brand?

Never knowingly undersold: how solid is your brand?

Branding
Does your brand match up to my John Lewis example?
Read More
Marketing launch: revolutionary bedding product to be unveiled this weekend

Marketing launch: revolutionary bedding product to be unveiled this weekend

Straight Marketing News
Straight Marketing client to launch at the Ideal Home Show this weekend.
Read More
Brand names: how important is the name?

Brand names: how important is the name?

Branding
How important is the name when choosing a new name for a brand, company or product?
Read More
What is telemarketing?

What is telemarketing?

Direct Marketing
What is telemarketing and how can it benefit your business?
Read More
Straight Marketing Case Study: Timeout Retreats

Straight Marketing Case Study: Timeout Retreats

Straight Marketing News
Straight Marketing case study: Strategy and brand development.
Read More
What is video marketing & why do you need it?

What is video marketing & why do you need it?

Websites
Video marketing and the benefits explained.
Read More
How to maximise your Facebook business page

How to maximise your Facebook business page

Social Media
Tips on how to use Facebook for business.
Read More
Business award for Straight Marketing?

Business award for Straight Marketing?

Straight Marketing News
Straight Marketing has been shortlisted for the 2014 Exmouth Business Awards.
Read More
Content marketing: copywriting for beginners

Content marketing: copywriting for beginners

Advertising
Tips to help you get started with copywriting.
Read More
B2B Marketing: time to get emotive

B2B Marketing: time to get emotive

Direct Marketing
Research reveals that B2B brands respond better to emotive rather than rational marketing messages.
Read More
Growth Voucher Accredited Adviser for strategic marketing

Growth Voucher Accredited Adviser for strategic marketing

Straight Marketing News
Straight Marketing is now an Accredited Growth Voucher Adviser.
Read More
Understanding your customers

Understanding your customers

Direct Marketing
A direct mail from E.O.N. illustrates the importance of understanding your customers.
Read More
Straight Marketing Case Study: Select Dental

Straight Marketing Case Study: Select Dental

Straight Marketing News
Straight Marketing case study: Marketing campaign to increase patient numbers.
Read More
Renewables marketing: marketing agency, why employ one?

Renewables marketing: marketing agency, why employ one?

Strategy & Marketing Planning
Video: the benefits of using an external marketing agency.
Read More
Direct mail marketing: a poor example

Direct mail marketing: a poor example

Direct Marketing
BT demonstrates how not to deliver a direct mail marketing campaign.
Read More
Renewables marketing: marketing on a small budget

Renewables marketing: marketing on a small budget

Strategy & Marketing Planning
Video: how can renewable energy companies market themselves with a small budget?
Read More
Renewable Energy Marketplace 2014

Renewable Energy Marketplace 2014

Direct Marketing
An exclusive discount code for attendance at this key renewable energy event.
Read More
Valentine’s Day Marketing Campaigns

Valentine’s Day Marketing Campaigns

Advertising
3 examples of Valentine’s Day marketing campaigns from brands you wouldn’t expect.
Read More
Renewables marketing: how to target a different market

Renewables marketing: how to target a different market

Direct Marketing
Video: In renewables marketing how can companies target a new market sector?
Read More
Developing a marketing campaign

Developing a marketing campaign

Strategy & Marketing Planning
Presentation: How to develop a marketing campaign that will raise your profile, attract new customers and increase sales.
Read More
Renewables marketing: How can we differentiate ourselves from the competition?

Renewables marketing: How can we differentiate ourselves from the competition?

Branding
Video: In renewables marketing how can companies differentiate themselves?
Read More
Seminar: How to develop a marketing campaign that kicks ass

Seminar: How to develop a marketing campaign that kicks ass

Direct Marketing
Your opportunity to learn how to develop an effective marketing campaign.
Read More
Renewables marketing: Communicating the financial savings & incentives

Renewables marketing: Communicating the financial savings & incentives

Advertising
Video: In renewables marketing, how can companies communicate a tricky message?
Read More
Straight Marketing top marketing blog posts for 2013

Straight Marketing top marketing blog posts for 2013

Straight Marketing News
A round-up of our top 5 blog posts in 2013.
Read More
Video marketing: how to write a video script

Video marketing: how to write a video script

Websites
Practical tips on how to put together a marketing video script.
Read More
Traditional marketing is not dead!

Traditional marketing is not dead!

Advertising Direct Marketing
Traditional marketing should still be included in the marketing mix.
Read More
Marketing agency interviewed on BBC Radio Tees

Marketing agency interviewed on BBC Radio Tees

Straight Marketing News
Two minutes of fame for our Director, Alison Jobson.
Read More
Devon marketing agency explains why you should employ a marketing agency

Devon marketing agency explains why you should employ a marketing agency

Strategy & Marketing Planning
What are the benefits of using a marketing agency?
Read More
Renewable energy marketing – how can we help?

Renewable energy marketing – how can we help?

Strategy & Marketing Planning
A video marketing series for renewables, what are your burning questions?
Read More
Christmas TV advertising campaigns

Christmas TV advertising campaigns

Advertising
Five of the major Christmas 2013 TV adverts.
Read More
Free marketing help for renewable energy companies

Free marketing help for renewable energy companies

Direct Marketing
South West renewable energy companies might be entitled to a £1,000 business development grant.
Read More
5 ways to get your direct mail opened

5 ways to get your direct mail opened

Direct Marketing
How to get your direct mail letter opened before it hits the bin.
Read More
Devon marketing agency to speak at charity marketing event

Devon marketing agency to speak at charity marketing event

Straight Marketing News
Straight Marketing has been confirmed as a speaker at SW Forum’s ‘Funding Expo South West’.
Read More
Creating a marketing plan: A short video tutorial

Creating a marketing plan: A short video tutorial

Strategy & Marketing Planning
Our contribution to the YouTube ‘In a Nutshell’ business expertise channel.
Read More
How to write a direct mail letter that will get read

How to write a direct mail letter that will get read

Direct Marketing
Tips on how to write a compelling direct mail letter.
Read More
Straight Marketing Case Study: Space

Straight Marketing Case Study: Space

Straight Marketing News
Straight Marketing case study: strategy and marketing plan.
Read More
Guest Blog: Is PR photography worth investing in?

Guest Blog: Is PR photography worth investing in?

PR
Guy Newman, PR photographer, highlights the benefits of investing in good PR photography.
Read More
New professional services marketing client for Devon marketing agency

New professional services marketing client for Devon marketing agency

Straight Marketing News
A new professional service client win for Straight Marketing.
Read More
CIM Q4 Marketing Confidence Survey: Growth is back on the agenda

CIM Q4 Marketing Confidence Survey: Growth is back on the agenda

Strategy & Marketing Planning
A summary of the latest results from the Chartered Institute of Marketing Confidence Survey.
Read More
Are your marketing campaigns consistent with your brand and portraying the right message?

Are your marketing campaigns consistent with your brand and portraying the right message?

Branding
How to ensure your marketing campaigns are not gimmicky and brand damaging.
Read More
Does brand development via Devon Hour work? Yes, we think it does

Does brand development via Devon Hour work? Yes, we think it does

Branding Social Media
The benefits of engaging in #DevonHour.
Read More
Guest Blog: The Benefits of SEO

Guest Blog: The Benefits of SEO

Websites
Joe Hibberd of Skyline Marketing discusses the importance of good SEO.
Read More
Retail marketing: tips to avoid seasonal fluctuations in sales

Retail marketing: tips to avoid seasonal fluctuations in sales

Direct Marketing
Five top tips on how retailers can avoid seasonal dips in sales.
Read More
Responding to your needs. Really?

Responding to your needs. Really?

Advertising
Does this advertising message work for you?
Read More
Guest Blog: The smartphone revolution

Guest Blog: The smartphone revolution

Websites
Why does your website need to be mobile friendly?
Read More
Marketing agency interviewed on BBC Radio Devon

Marketing agency interviewed on BBC Radio Devon

Straight Marketing News
Straight Marketing interviewed live on BBC Radio Devon.
Read More
The royal baby marketing machine

The royal baby marketing machine

Advertising
Examples of UK brands that are using the royal baby for their marketing campaigns.
Read More
Niche Marketing Example – “Just Japanese”

Niche Marketing Example – “Just Japanese”

Branding
What are the benefits of niche marketing?
Read More
Guest Blog: YouTube – Back to basics

Guest Blog: YouTube – Back to basics

Websites
What are the benefits of YouTube for small business marketing?
Read More
Listening – the key to successful business development

Listening – the key to successful business development

Direct Marketing
What has Paralympic blind football got to do with effective business development?
Read More
What is an editorial calendar, why have one and how to devise one?

What is an editorial calendar, why have one and how to devise one?

Websites
What is an editorial calendar, why is it important and how do you devise one?
Read More
South West Digital Marketing Conference 2013: A review

South West Digital Marketing Conference 2013: A review

Websites
Key messages from the Chartered Institute of Marketing’s South West Digital Marketing Conference 2013.
Read More
Good marketing communication – getting the message right

Good marketing communication – getting the message right

Branding
A lowly pen but an example of a badly conceived marketing message.
Read More
Devon marketing agency secures new marketing client

Devon marketing agency secures new marketing client

Straight Marketing News
New client win for Straight Marketing.
Read More
How to use LinkedIn Groups effectively

How to use LinkedIn Groups effectively

Social Media
Top tips on LinkedIn etiquette and how to derive the most benefit from group membership.
Read More
Help for Exeter businesses on content marketing

Help for Exeter businesses on content marketing

Advertising
Straight Marketing educates Exeter-based businesses on content marketing.
Read More
Straight Marketing gives marketing advice to small businesses

Straight Marketing gives marketing advice to small businesses

Straight Marketing News
Straight Marketing was recently invited to deliver a marketing presentation to Budleigh in Business members.
Read More
Devon marketing agency shortlisted for Exmouth Business Awards

Devon marketing agency shortlisted for Exmouth Business Awards

Straight Marketing News
Straight Marketing has been shortlisted for an award in the Exmouth Business Awards.
Read More
The importance of good messaging

The importance of good messaging

Branding
What message is East Devon District Council trying to convey with its new car park signage?
Read More
Marketing training seminar for Devon small businesses

Marketing training seminar for Devon small businesses

Straight Marketing News
A free to attend marketing seminar for owners/managers of small businesses in Devon.
Read More
Sector-based marketing: Why and how?

Sector-based marketing: Why and how?

Direct Marketing
The benefits of a sector-based approach and practical tips to implement one in your business.
Read More
Small business marketing: How much should you give away for free?

Small business marketing: How much should you give away for free?

Strategy & Marketing Planning
Where do you draw the line at giving away free advice?
Read More
Content marketing strategy

Content marketing strategy

Strategy & Marketing Planning
A step-by-step guide to developing a content marketing strategy.
Read More
Sponsorship: Pros and cons

Sponsorship: Pros and cons

Advertising
What are the pros and cons of sponsorship as a marketing activity?
Read More
Writing an SEO friendly blog – 10 steps

Writing an SEO friendly blog – 10 steps

Websites
10 tips to help you achieve good search engine rankings from your blog.
Read More
Is there a ‘what’ in your marketing plan?

Is there a ‘what’ in your marketing plan?

Strategy & Marketing Planning
Why is ‘what’ so important in marketing planning?
Read More
Straight Marketing Case Study: Fair Energy

Straight Marketing Case Study: Fair Energy

Straight Marketing News
Straight Marketing case study: Marketing consultancy and campaign support.
Read More
Why should you enter business awards?

Why should you enter business awards?

PR
What are the benefits of entering business awards?
Read More
Twitter does work for B2B marketing

Twitter does work for B2B marketing

Social Media
Two examples that demonstrate Twitter does work for B2B marketing
Read More
DIY Marketing?

DIY Marketing?

Strategy & Marketing Planning
Do you really need to employ a marketing professional or can you do it yourself?
Read More
Marketing new year’s resolutions

Marketing new year’s resolutions

Strategy & Marketing Planning
Five essential new year marketing resolutions for 2013.
Read More
Straight Marketing’s most useful marketing blogs of 2012

Straight Marketing’s most useful marketing blogs of 2012

Straight Marketing News
A round-up of our most useful blog posts of 2012.
Read More
What is content marketing?

What is content marketing?

Websites
What is content marketing and how can it help your business?
Read More
Outline marketing plan template

Outline marketing plan template

Strategy & Marketing Planning
A basic marketing plan template to help you get started on your marketing planning with a great new year offer!
Read More
Guest Blog: How Digital Marketing can optimise your success

Guest Blog: How Digital Marketing can optimise your success

Websites
Guest blog from digital marketing expert, Kristen Sousa on using digital marketing to optimise your success.
Read More
What to give as a Christmas corporate gift

What to give as a Christmas corporate gift

Direct Marketing
What purpose do corporate gifts serve and what should you give at Christmas?
Read More
How to integrate your offline and online marketing campaigns

How to integrate your offline and online marketing campaigns

Strategy & Marketing Planning
Suggestions on how to integrate your offline marketing with your online marketing.
Read More
Offline marketing versus online marketing

Offline marketing versus online marketing

Strategy & Marketing Planning
Is there still a place for offline marketing? What are the advantages of offline compared to online?
Read More
Straight Marketing Case Study: Zero Carbon Future

Straight Marketing Case Study: Zero Carbon Future

Straight Marketing News
Straight Marketing case study: Marketing consultancy.
Read More
How to promote your blog

How to promote your blog

Websites
8 suggestions on how to promote your blog.
Read More
LinkedIn: An abused marketing tool?

LinkedIn: An abused marketing tool?

Social Media
Top tips on LinkedIn etiquette.
Read More
Working with a marketing agency – FAQs

Working with a marketing agency – FAQs

Strategy & Marketing Planning
How does Straight Marketing work? Answers to our most frequently asked questions.
Read More
Business blogging – what to blog

Business blogging – what to blog

Websites
Finding blog ideas is a key challenge for business bloggers. Here are 10 business blog content suggestions.
Read More
#FreeTheTopsham1 – Why you need a social media policy

#FreeTheTopsham1 – Why you need a social media policy

Social Media
A recent local Twitter campaign highlights the importance of having a social media policy.
Read More
How to measure marketing effectiveness

How to measure marketing effectiveness

Strategy & Marketing Planning
How can you measure the effectiveness of your marketing expenditure?
Read More
Questions to consider when outsourcing your marketing to a marketing agency

Questions to consider when outsourcing your marketing to a marketing agency

Strategy & Marketing Planning
What do you need to ask when looking for a marketing agency?
Read More
How to deliver an effective email marketing campaign

How to deliver an effective email marketing campaign

Email Marketing
Tips on how to improve the effectiveness of your email marketing campaigns.
Read More
10 reasons to have video content on your website

10 reasons to have video content on your website

Websites
Why should you consider incorporating video content into your website?
Read More
Straight Marketing Case Study: Teign Housing

Straight Marketing Case Study: Teign Housing

Straight Marketing News
Straight Marketing case study: Strategy and marketing planning to target a new customer base.
Read More
Straight Marketing Case Study: @one Wellness

Straight Marketing Case Study: @one Wellness

Straight Marketing News
Straight Marketing case study: Strategy and marketing planning for a start-up business.
Read More
Straight Marketing Case Study: SW Forum

Straight Marketing Case Study: SW Forum

Straight Marketing News
Straight Marketing case study: Strategy and marketing planning.
Read More
Straight Marketing Case Study: AFA

Straight Marketing Case Study: AFA

Straight Marketing News
Straight Marketing case study: Email marketing campaign.
Read More
Straight Marketing Case Study: Hosted Desktop UK

Straight Marketing Case Study: Hosted Desktop UK

Straight Marketing News
Straight Marketing case study: Strategy, marketing planning and implementation.
Read More
Why blog and how to blog?

Why blog and how to blog?

Websites
Why is it good for your business to blog and how do you go about blogging?
Read More
“Mastering Marketing” – Marketing seminar for Exeter businesses

“Mastering Marketing” – Marketing seminar for Exeter businesses

Straight Marketing News
Learn how to be a Marketing Master in just one hour. Alison Jobson of Straight Marketing will show you how.
Read More
Straight Marketing Case Study: Potburys

Straight Marketing Case Study: Potburys

Straight Marketing News
Straight Marketing case study: Rebrand.
Read More
How to write an award-winning award entry

How to write an award-winning award entry

PR
Ten top tips to help you write an award entry which will get shortlisted and win!
Read More
Straight Marketing Case Study: Sampson Hall

Straight Marketing Case Study: Sampson Hall

Straight Marketing News
Straight Marketing case study: marketing strategy and short-term marketing plan.
Read More
Straight Marketing Case Study: Hartnell Chanot & Partners

Straight Marketing Case Study: Hartnell Chanot & Partners

Straight Marketing News
Straight Marketing case study: Website redevelopment.
Read More
Types of marketing agency explained

Types of marketing agency explained

Strategy & Marketing Planning
What are all the different types of marketing discipline and which agency is right for you?
Read More
12 low-cost marketing suggestions for increasing sales in 2012

12 low-cost marketing suggestions for increasing sales in 2012

Strategy & Marketing Planning
Start the new year with a review of your marketing strategy with these 12 low-cost marketing suggestions.
Read More
Does your business need a Google+ business page?

Does your business need a Google+ business page?

Social Media
Google+ launched Business Pages earlier this month. What’s it all about and should your business have a page?
Read More
A Meeting of Like Minds: My review of Like Minds Conference 2011

A Meeting of Like Minds: My review of Like Minds Conference 2011

Advertising
My personal review of the Like Minds Conference 2011 – “Innovation and Opportunity”.
Read More
Are you hiding your light under a bushel?

Are you hiding your light under a bushel?

Advertising
A tale of two vans and a missed marketing opportunity.
Read More
Never “Knowingly Undersold” – Will your positioning statement stand the test of time?

Never “Knowingly Undersold” – Will your positioning statement stand the test of time?

Branding
What is positioning and why is it so important to the successful marketing of a business?
Read More
Dead pets don’t need vaccinating. How clean is your data?

Dead pets don’t need vaccinating. How clean is your data?

Direct Marketing
How clean is your data?
Read More
Golden client care rule: Don’t let activity prevent proactivity

Golden client care rule: Don’t let activity prevent proactivity

Direct Marketing
Being proactive can provide a point of differentiation.
Read More
Lessons learned from a year as a Marketing Consultant

Lessons learned from a year as a Marketing Consultant

Straight Marketing News
Straight Marketing passes its first anniversary.
Read More
At what point do you stop chasing a sale?

At what point do you stop chasing a sale?

Direct Marketing
When is it time to accept a sale is unlikely and move on?
Read More
Why am I still cleaning for the cleaner?

Why am I still cleaning for the cleaner?

Branding
First impressions are vital but consistency is everything.
Read More
How to create an effective eshot

How to create an effective eshot

Email Marketing
When sending eshots do you consider how each recipient will receive it?
Read More
Why am I cleaning for the cleaner?

Why am I cleaning for the cleaner?

Branding
Do you ever think about what first impressions your business creates for your potential clients?
Read More
Do as I say, not as I do

Do as I say, not as I do

Strategy & Marketing Planning
Sometimes even marketing consultants need to take a dose of their own medicine.
Read More
Tenuous off-shoots of the Royal Wedding marketing machine

Tenuous off-shoots of the Royal Wedding marketing machine

Advertising
Examples of tenuous links to the Royal Wedding.
Read More
10 reasons why a business should employ a marketing consultant

10 reasons why a business should employ a marketing consultant

Strategy & Marketing Planning
What benefits can a business gain from employing the services of an external marketing consultant?
Read More
Is it ever a good marketing decision to sack a client?

Is it ever a good marketing decision to sack a client?

Strategy & Marketing Planning
Would you ever sack a client?
Read More
Innovation in marketing communications: why don’t we talk anymore?

Innovation in marketing communications: why don’t we talk anymore?

Websites
What happened to good old talking?
Read More
Top business development tip: follow up

Top business development tip: follow up

Direct Marketing
Follow up is simple yet crucial to any successful business development activity.
Read More
Business etiquette at networking events: handshake or kiss?

Business etiquette at networking events: handshake or kiss?

Direct Marketing
At what point is it appropriate to kiss a business contact in greeting?
Read More
The art of effective networking is to make friends

The art of effective networking is to make friends

Direct Marketing
The key focus of business networking should be to build relationships not sell.
Read More
Starbucks unveil new logo. Is re-branding always a good marketing move?

Starbucks unveil new logo. Is re-branding always a good marketing move?

Branding
How much of a disaster is a re-brand gone wrong?
Read More
How can professional service firms use innovation to maintain competitive advantage?

How can professional service firms use innovation to maintain competitive advantage?

Strategy & Marketing Planning
How relevant is innovation to the development of a professional service firm?
Read More
How can you make more effective use of your marketing budget?

How can you make more effective use of your marketing budget?

Strategy & Marketing Planning
How can you make the most effective use of your marketing budget?
Read More
Retail law firm: Is this a major innovation in law firm marketing?

Retail law firm: Is this a major innovation in law firm marketing?

Strategy & Marketing Planning
QualitySolicitor announces its plans to open the first retail legal store. What does this mean for law firm marketing?
Read More
Lessons in online marketing gained at an Exeter networking event

Lessons in online marketing gained at an Exeter networking event

Websites
How do you make your blogs SEO friendly?
Read More
Is service quality important in marketing?

Is service quality important in marketing?

Branding
Why is good quality so important in service provision?
Read More
How do you prepare a marketing plan?

How do you prepare a marketing plan?

Strategy & Marketing Planning
How do you plan your marketing activity?
Read More
Top tips to make a marketing seminar successful

Top tips to make a marketing seminar successful

Direct Marketing
How do you ensure you achieve maximum benefit from seminars?
Read More
B2B marketing: what are the pros and cons of hosting a seminar?

B2B marketing: what are the pros and cons of hosting a seminar?

Direct Marketing
What are the pros and cons of hosting a seminar?
Read More
Exeter based marketing consultant shares examples of poor marketing communications

Exeter based marketing consultant shares examples of poor marketing communications

Advertising
How does a business ensure its marketing communications create the right impact?
Read More
Segmentation in the marketing of a service-led firm

Segmentation in the marketing of a service-led firm

Strategy & Marketing Planning
How do you prevent your clients from pigeonholing your firm?
Read More
Business ideas to make networking a successful part of your marketing mix

Business ideas to make networking a successful part of your marketing mix

Direct Marketing
How do you ensure that your firm is best represented by your junior fee earners at networking events?
Read More
How effective is advertising for professional services marketing?

How effective is advertising for professional services marketing?

Advertising
How effective is the use of advertising in promoting a professional service firm?
Read More
Who’s behind new Exeter based marketing consultancy, Straight Marketing?

Who’s behind new Exeter based marketing consultancy, Straight Marketing?

Straight Marketing News
An introduction to the founder of Straight Marketing.
Read More
Are you a social media sceptic or believer?

Are you a social media sceptic or believer?

Social Media
Is there a place for social media in the marketing mix employed by a B2B organisation?
Read More