straight talking

Marketing tips and advice along with our musings on the marketing world. Delivered in our usual straight-talking way.

Lessons learned from a year as a Marketing Consultant

Lessons learned from a year as a Marketing Consultant

Straight Marketing News
Straight Marketing passes its first anniversary.
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At what point do you stop chasing a sale?

At what point do you stop chasing a sale?

Direct Marketing
When is it time to accept a sale is unlikely and move on?
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Why am I still cleaning for the cleaner?

Why am I still cleaning for the cleaner?

Branding
First impressions are vital but consistency is everything.
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How to create an effective eshot

How to create an effective eshot

Email Marketing
When sending eshots do you consider how each recipient will receive it?
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Why am I cleaning for the cleaner?

Why am I cleaning for the cleaner?

Branding
Do you ever think about what first impressions your business creates for your potential clients?
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Do as I say, not as I do

Do as I say, not as I do

Strategy & Marketing Planning
Sometimes even marketing consultants need to take a dose of their own medicine.
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Tenuous off-shoots of the Royal Wedding marketing machine

Tenuous off-shoots of the Royal Wedding marketing machine

Advertising
Examples of tenuous links to the Royal Wedding.
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10 reasons why a business should employ a marketing consultant

10 reasons why a business should employ a marketing consultant

Strategy & Marketing Planning
What benefits can a business gain from employing the services of an external marketing consultant?
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Is it ever a good marketing decision to sack a client?

Is it ever a good marketing decision to sack a client?

Strategy & Marketing Planning
Would you ever sack a client?
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Innovation in marketing communications: why don’t we talk anymore?

Innovation in marketing communications: why don’t we talk anymore?

Websites
What happened to good old talking?
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