10 reasons to have video content on your website

Cisco Systems Inc estimates that 90% of web traffic will be driven by video by the end of 2013.  If this weren’t a compelling enough reason alone, why should you incorporate video content into your website?

10 reasons to include video content on your website:

  1. Website with videos are 53 times more likely to have an organic first-page ranking than a traditional web page without video (Forrester Research)
  2. YouTube is the second highest search engine (under Google) and is owned by Google
  3. Video allows you to demonstrate your product, service or expertise – this is particularly useful if your product is hard to articulate
  4. Video enables you to bring some personality to your brand which the written word just can’t do
  5. Video can be syndicated more effectively than written content – printed words appear on just one site where as video can be embedded in hundreds of other sites
  6. Video works better on mobile devices than text – 28% of Internet usage comes from a mobile phone
  7. Video makes a website more interactive and engaging, which means people will stay on your site 4-5 times longer if it has video content
  8. Regular new video content can encourage visitors back to your site
  9. Video content can help you stand out from the competition – website video use is still in its infancy
  10. Video content enables you to engage with all audiences – adding video allows you to better reach visually-oriented customers that learn best by seeing things demonstrated rather than reading or listening to someone talk about it

You do not necessarily need a large budget to incorporate video content into your website but the 10 reasons above clearly demonstrate that is worth doing so.

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