Content Marketing is the latest buzzword in the marketing arena but many business owners don’t really understand what it is and how it can help their business. Today over 20 members of the Exeter Business Club were enlightened by a seminar delivered by Alison Jobson of Straight Marketing.
Alison started off by explaining in layman’s terms what we mean by content marketing and went on to outline what constitutes content. She finished by explaining how to go about planning and implementing a content marketing strategy.
She also included suggestions on what content to share and provided some compelling statistics, for example, did you know that blogs give websites 434% more indexed pages and 97% more indexed links?!
Alison’s top five top content marketing tips were:
- Know your audience
- Encourage sharing through social sharing buttons on your content
- Sign up to Google authorship
- Share content frequently and consistently
- Consider outsourcing if internal resource is lacking
A copy of the presentation can be viewed here.
If you would like help preparing a content marketing strategy or support with putting together your content please contact us and we would be delighted to assist. Alison would also be happy to deliver a presentation on content marketing to your business group or organisation.