Yesterday, 12 July, Alison Jobson of Straight Marketing was interviewed live on BBC Radio Devon during the Bill Buckley Drivetime show. The theme of the interview was the imminent royal baby and how many businesses are cashing in on the event with royal baby memorabilia.
You can listen to the interview: BBC Radio Devon interview 12.07.2013
We were invited to participate due to the blog post we posted last week on the royal baby marketing machine, which the programme researchers found when searching online. The opportunity to appear on live radio was great free publicity for Straight Marketing and highlights how effective blogging is for raising profile and getting your business found in the search engines.
If blogging is currently absent from your marketing strategy we highly recommend that you introduce it as a key marketing activity. To kick start your content marketing and blog strategy give us a call.