Christmas 2013 TV advertising campaigns

It's officially nearly Christmas - all the major retailers have now launched their Christmas advertising campaigns (who said TV advertising was dead?!) so what do we think?

It's interesting to see each retailer's different take on Christmas as they battle for a share of the seasonal spending frenzy.

Here are a selection:

John Lewis

The "Bear & The Hare",  takes the form of an animated cartoon and continues its theme of "going the extra  mile. Marketing Director Craig Inglis said: “We wanted our advert to reflect the importance of finding the right gift for friends and loved ones."


The  "go on.. it's Christmas" theme features the brand's ambassadors, Ant & Dec,  drawn into a winter wonderland by a playful Morrisons’ gingerbread character. Belinda Youngs, Corporate Brand Marketing Director for Morrisons, said: “Our Christmas advertising is all about celebrating great tasting food and great prices offering the very best value for money at Christmas."


Tesco's "there's nothing better than Christmas" hits a nostalgic note with an ad featuring a family's video-cam memories of Christmases over 60 years. Marketing Director David Wood said: "The advert marks the start of our Christmas campaign, celebrating what makes Christmas special - a time to see family, have fun and give to others."

Marks & Spencer

The two-minute "believe in magic and sparkle" ad follows a fairytale theme featuring an all-star cast. Marks & Spencer’s Business Development Director Patrick Bousquet-Chavanne said: ‘With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S. Magic & Sparkle is an extraordinary franchise, which has always been a firm favourite with customers."


With the strap line "wishes made fabulous", the ad from Debenhams is about a young couple kept apart at Christmas and strongly features two coats from the Designers at Debenhams collection. Debenhams' Marketing Director Richard Cristofoli said: “These two coats are ones to watch. Beautifully designed, they are the consistent thread throughout the journey."

Which on is your favourite? Please comment below.

We are torn between the Tesco advert (for its authenticity and the nostalgic feelings it sparks) and the John Lewis advert (what's not to love about cute animated animals?) . We think the Marks & Spencer advert is just too weird!

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116
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