Renewables marketing: Communicating the financial savings & incentives

We have now published our first renewables marketing video. This is the first of a series of 5 videos where Alison Jobson, Director at Straight Marketing, responds to marketing questions posed by renewable energy companies.

The question asked was: “How do we communicate the fact that the financial incentives and cost savings that can be achieved are not too good to be true, even if they seem it?

Click on the video below to see Alison’s answer:

We will be posting the rest of the video series over the next few weeks so look out for them. Our next video answers how renewables can differentiate themselves from the competition.

If you would like any help with your marketing, whether it’s simply some advice, developing a strategy or implementing a marketing campaign, give us a call.

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