Marketing launch: revolutionary bedding product to be unveiled this weekend

Polefit bedding marketing launch

A revolutionary new bedding system will be unveiled at the Ideal Home Show in Manchester this weekend courtesy of a marketing launch by Straight Marketing.

Stylefast’s Polefit Bedding is set to replace the ubiquitous fitted sheet as the new mattress dressing of choice. Using an integrated set of elegant straps and poles, Polefit bedding stretches the bed sheet into a luxuriously smooth sleeping surface with no wrinkles, creases or unsightly loose sheets.

The founders of Polefit Bedding are a Devon-based husband and wife team who were frustrated with the effort involved in changing a bed sheet and the impossibility of doing so in a way which would provide a lasting result.  They wanted to find a way to fit a bed sheet without having to lift the mattress and that would provide a perfectly smooth sleeping surface, which would last from night to night. The result of their efforts is Polefit Bedding.

We were appointed by Stylefast at the beginning of the year to help with a pilot marketing launch of the Polefit bedding product. We have been assisting to build the brand and raise awareness so far with a mix of PR, online marketing, social media and marketing collateral. The Ideal Home Show plays a key part in our six-month launch plan and will provide a perfect platform to test consumer reaction and secure initial sales.

Ideal Home Show visitors will be able to see Polefit in action at stand S738 in the Ideal Shopping Zone.

We will be attending the show with Stylefast and can’t wait to see public reaction to this amazing new product. If you are at the show this weekend please come and pay us a visit. All visitors have the opportunity to win £150 of shopping vouchers.

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