5 benefits of case studies in marketing

Case studies tell a story and are one of the most powerful tools you can use in your marketing. Here are some of the key benefits:

1. Demonstrate your brand attributes

A case study can exemplify your brand attributes. How better to enforce your key brand attributes than have a customer confirm them in a testimonial? In this way case studies help differentiate your company from the competition.

2. Bring your product/service to life

Potential customers can identify better with a product/service and understand the benefits if they can read how someone else has benefitted.

3. Endorsement

Potential customers feel reassured and will have more trust in your credibility if they can see genuine evidence of endorsement from other customers.

4. Search engine optimisation (SEO)

Case studies provide great content for your website and search engines love fresh relevant content. Websites that regularly publish such content will be ranked higher than those that don’t.  Case studies can also include relevant key words which helps with SEO.

5. PR material

Well written case studies can be sent out to newspapers and trade publications to form the basis of an article or story.

We strongly recommend you build and maintain a portfolio of case studies. Always seek approval from your customer first and ask them if they would be happy to supply a testimonial to accompany the case study.

You can always use a third party to interview the customer and draft the case study if you feel uncomfortable doing it yourself. If you’d like us to help please get in touch.

We have a whole page dedicated to our case studies which you can view here.

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