New features on Twitter

Last week microblogging platform Twitter started rolling out two new features:

1. Group messaging

2. Mobile video experience

1. Twitter group messaging

You can now privately chat (direct message) with up to 20 people at a time. You can add any of your followers to a group chat and they don’t all need to follow one another in order to join in the conversation.

When you add somebody to a group chat, they will get a notification letting them know. You will be able to send images, links and emoji in your direct messages.

The group private message facility may provide an opportunity for you to engage with people that you might not otherwise and enhance the networking power of Twitter.

2. Twitter mobile video camera

Twitter has introduced a “mobile video camera” within its app (for iPhone and Android) that enables you to capture up to 30 seconds of video natively within Twitter and include in your tweet. To record a video on Twitter, you simply tap and hold on the phone’s screen. The app also enables you to use drag and drop to edit and rearrange your clips before sharing them on your Twitter stream.

This latest feature means you do not need to use the 6-second video app Vine  or upload your video to YouTube and add the link to your Tweet. Videos are previewed with a thumbnail and you can play them with just one tap.

Adding native video will enable Twitter to provide analytics on its native videos for users and brands.

The ability to set up group chats and add videos is being fully rolled over  period of days so may not be visible to all Twitter users yet.

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