20 PR story ideas

Editorial is seen to have the endorsement of the editor and as such is more trusted and powerful than advertising. PR is a great way to generate publicity and raise awareness. It requires creative thinking, often at a tangent, to come up with a hook or a good PR story.

If you’re stuck for ideas on what might be considered a good PR story here are some suggestions to get you started:

20 PR story ideas

Company news

1. Launch of a new business, product or service

2. Being the first to do something

3. Anniversaries – e.g. 10 years in business

4. Milestones – e.g. 100th client

5. Business growth/restructures/success

6. Winning/being shortlisted for awards

7. New client wins

8. New premises or opening new offices

9. New staff/staff promotions

10. Events

11. Results of market research/surveys

12. Useful advice

Community involvement

13. Sponsorship of an event or charity

14. Charitable fundraising efforts/events

15. Pro bono work

Industry news

16. Comment on industry developments or trends

17. Comment on industry research

18. Opinion piece

Current news

19. Comment on a current news story, if you can find a relevant angle

20. Impact of current news story

Have you got any suggestions you would like to add to the list? Please comment below.

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