Editorial is seen to have the endorsement of the editor and as such is more trusted and powerful than advertising. PR is a great way to generate publicity and raise awareness. It requires creative thinking, often at a tangent, to come up with a hook or a good PR story.
If you're stuck for ideas on what might be considered a good PR story here are some suggestions to get you started:
20 PR story ideas
Company news
1. Launch of a new business, product or service
2. Being the first to do something
3. Anniversaries - e.g. 10 years in business
4. Milestones - e.g. 100th client
5. Business growth/restructures/success
6. Winning/being shortlisted for awards
7. New client wins
8. New premises or opening new offices
9. New staff/staff promotions
10. Events
11. Results of market research/surveys
12. Useful advice
Community involvement
13. Sponsorship of an event or charity
14. Charitable fundraising efforts/events
15. Pro bono work
Industry news
16. Comment on industry developments or trends
17. Comment on industry research
18. Opinion piece
Current news
19. Comment on a current news story, if you can find a relevant angle
20. Impact of current news story
Have you got any suggestions you would like to add to the list? Please comment below.