Since April of this year Google has been penalising websites that aren’t mobile responsive and dropping them lower down the search rankings. More than half of Google searches are now conducted on a mobile device. Mobile friendly is no longer a nice option but a must have for your website.
Is your website mobile friendly?
You can use the Google Mobile-Friendly Test tool to see if your website is mobile friendly and see what changes you need to make.
How to make your site mobile friendly
The Google Webmasters Mobile Guide contains an array of information to make a great site for your mobile visitors.
Here are some easy to implement tips to improve the visitor experience for mobile users:
[list_checkmark color=”” font_size=””][list_item]Keep menus short[/list_item][list_item]Ensure calls to action are centred[/list_item][list_item]Use fonts of at least 14 pixels[/list_item][list_item]Design for thumbs – buttons are better than text links[/list_item][list_item]Make site search easily visible[/list_item][list_item]Make it easy to return to the home page[/list_item][list_item]Design for vertical scrolling[/list_item][list_item]Use click-to-call buttons[/list_item][list_item]Keep forms simple and use the right input type e.g.automatically present number pads for entering phone numbers[/list_item][/list_checkmark]
When optimising your website you also need to consider mobile search. Use the Google Adwords Keyword tool to discover what search terms mobile users are searching for. Mobile users tend to type shorter searches and use voice assistants such as Siri. Mobile searches are more likely to be posed as questions, e.g. “How do I make my website mobile friendly” so make sure you answer their questions.
When embarking on a new website project we recommend you design for mobile first.
If you have any additional tips on how to make your website mobile friendly, please share them in the comments below.