When it comes to search engine optimisation (SEO) the focus is always on Google. Naturally so as Google is the number one search engine with over 60% of market share. However, one of the lesser know search engines, Bing, is steadily rising and should not be ignored.
Read on to find out why we think you pay more attention to Bing.
What is Bing?
Bing is a search engine owned and operated by Microsoft. It also powers Yahoo! Search.
Bing is on the up
According to the latest numbers from comScore Bing’s share of the search market grew more than Google’s this past April. Bing’s market share rose by 0.2% while Google’s dropped by 0.2%.
The rise in Bing’s usage is most likely due to the release of Windows 10 and sales growth of its tablet device, Surface. Windows 10 comes with Bing as the default search engine, as does Microsoft Edge. All Surface devices are powered by Windows and have Bing as the default search engine.
When it comes to mobile, Windows 10 Mobile and Windows Phone operating systems are powered by Bing for search. From early May, Microsoft Edge is the only browser that will launch when someone searches from the Cortana box (the Windows Phone version of Apple’s Siri).
1 in 5 searches are on Bing
Microsoft’s Q1 earnings revealed the current hold that Bing has in the global search market:
- Bing now has 31.1% of the US PC search market
- 17.3% of the UK market
- 11% worldwide.
How to use Bing
[icon type=”check3″ color=”#26a29a” size=”20px”] Bing Webmaster Tools enables you to see what keywords and keyword phrases you are ranking for, as well as traffic from these phrases. Signing up for Bing Webmaster Tools is another way to attain relevant search engine information to improve your web strategy.
[icon type=”check3″ color=”#26a29a” size=”20px”] Bing Ads is a lot cheaper than Google AdWords, whilst this reflects the lower volume of search traffic, it gives you the opportunity to get good positions for up to 50% less. There is much less competition on Bing Ads so your budget will go much further and achieve better results.
[icon type=”check3″ color=”#26a29a” size=”20px”] Potentially a fifth of your target audience are using Bing and your competitors are probably not using Bing Ads to target them.
If you haven’t already we recommend you list your business on Bing Places for Business. It’s free, easy to do and will ensure your business is listed in the ‘local listings’. Click here to get started.
Google is still king of search so the majority of your SEO efforts should continue to focus there. We’re not suggesting that you totally change focus. However, given all of the above, there is definitely potential to maximise your web presence if you pay some attention to Bing.