Explainer videos explained
An explainer video is a short video introduction to your company or product. It’s an ideal way to present information in a quick and easy to digest way.
A 2-3 minute explainer video will grab the attention of your target market, telling them exactly who you are and what you do.
8 reasons why you need an explainer video
1. Increase conversion rates
According to HubSpot including a video on a landing page can increase conversions by 80% and 64% of users are more likely to purchase a product after watching an explainer video online. Explainer videos are a great way to get your message across quickly.
2 Grab attention quickly
You only have a few seconds when someone lands on your website to grab their attention and persuade them to stay. An explainer video gets the message across quickly and is more engaging than reams of text.
3. Improve search engine optimisation
Websites with video rank higher than those that don’t. Including an explainer video on your website will help your search engine rankings. As YouTube is the second largest search engine hosting your explainer video in YouTube will further help.
4. Explain your product or service
It’s much easier and quicker to explain something via a video than through text. Visual cues are far more powerful than the written word for explanation. Using a video to explain key points will get the message across more easily.
5. Give some personality to your brand
Videos are engaging and an easy way to demonstrate the face/people behind your brand. A video introduction on your home page allows you to tell your story and show your brand personality.
6. Maintain interest
According to HubSpot 59% of executives would rather watch video than read text. Video content will keep people on your website for longer, which in turn has a positive impact on conversions.
7. Help visitors remember you
The average person finds it easier to remember something they’ve watched than heard or read. An explainer video with a few solid key points in it will help website visitors remember key things about your brand.
8. Encourage sharing and spread the word
Video is the most consumed media on the web. It’s easily sharable via social media channels like Twitter and Facebook so encourage social sharing with an explainer video on your site.