Sort your email subject headers out!

A tale of woe re email subject headers

Most of us find insurance a pretty dull subject. It's a necessary evil that we all reluctantly pay for just in case we end up one day being very glad we did.

So, marketing insurance is always going to be a tough call albeit not an impossible one. We do, after all, welcome the security and peace of mind that insurance brings.

Yesterday I opened my email inbox to see this email subject header:

"[Name of Insurance Company] Commercial Newsletter | October 2016" 

Email subject header

Insurance marketing just got a whole lot duller. I yawned and immediately deleted the email.

35% of email recipients decide whether or not to open an email based on subject line alone.

An office worker receives an average of 120 emails a day.

6 tips to improve your email subject headers

  1. Keep it short and punchy
  2. Personalise it with the recipient's name or location
  3. Start with action-oriented verbs e.g. "protect your business.."
  4. Ask a question to catch attention and pique curiosity
  5. Avoid anything that looks spammy or too salesy
  6. Add a sense of urgency with a deadline

Have you got any great email subject examples that you would like to share? Here's one of our favourites "Not called Kate? This email is for you.”

Straight Marketing
Tawny Bank, Maer Lane
Exmouth, Devon

01395 901116
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