Sort your email subject headers out!

A tale of woe re email subject headers

Most of us find insurance a pretty dull subject. It’s a necessary evil that we all reluctantly pay for just in case we end up one day being very glad we did.

So, marketing insurance is always going to be a tough call albeit not an impossible one. We do, after all, welcome the security and peace of mind that insurance brings.

Yesterday I opened my email inbox to see this email subject header:

“[Name of Insurance Company] Commercial Newsletter | October 2016” 

Email subject header

Insurance marketing just got a whole lot duller. I yawned and immediately deleted the email.

35% of email recipients decide whether or not to open an email based on subject line alone.

An office worker receives an average of 120 emails a day.

6 tips to improve your email subject headers

  1. Keep it short and punchy
  2. Personalise it with the recipient’s name or location
  3. Start with action-oriented verbs e.g. “protect your business..”
  4. Ask a question to catch attention and pique curiosity
  5. Avoid anything that looks spammy or too salesy
  6. Add a sense of urgency with a deadline

Have you got any great email subject examples that you would like to share? Here’s one of our favourites “Not called Kate? This email is for you.”

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