First impressions count. Your business card conveys a lot about you and your business. So, what should you have on your business card to help convey the right message?
What to put on your business card
Your branding needs to be immediately obvious and recognisable in the future. Always include your logo and accompanying strapline if you have one.
Name and job title
Handing out a generic company business card without your name on is not helpful for people who aren’t great at remembering names (i.e. me!) The recipient is unlikely to make follow up contact if they can’t remember what your name was.
Your job title should reflect your main function so people can understand what you do.
Always include a telephone number and direct email address. Only providing a mobile phone number used to create suspicion but that’s less of an issue today with mobile usage the norm.
If there is no reason for potential customers to visit your premises you don’t need to include your physical address on the card. My preference is to leave it off and free up room for other information.
Your website address is essential so the recipient of your card can easily find out more about your business.
Social media profiles
If you’re active on social media it’s helpful to include your profiles. But not all of them. Include the most relevant ones only.
List of services
A short list of services can help reinforce your offering but keep it short!
I have a portrait picture on my business card. Not because I am vain (honestly!) but because it helps people remember me. It’s much easier to recall people you’ve met when you can put a face to the name.
Business card design tips
[icon type=”check” color=”#26a29a” size=”20px”] Print on a good quality card. Thin cards instantly convey cheap. Conversely I’m not a fan of heavyweight card either – I feel it smacks of arrogance or trying too hard.
[icon type=”check” color=”#26a29a” size=”20px”] Use both sides – make use of all the space available.
[icon type=”check” color=”#26a29a” size=”20px”] Use a professional designer to design your card. First impressions count remember.
[icon type=”check” color=”#26a29a” size=”20px”] Use a clear and legible font. Don’t make people squint to read it.
[icon type=”check” color=”#26a29a” size=”20px”] Keep it clean and uncluttered.
[icon type=”check” color=”#26a29a” size=”20px”] Avoid a glossy finish. I like to be able to make notes on business cards to help me remember people and the conversation we shared. You can’t write on glossy paper.