Be creative with your direct mail

B2B direct mail doesn’t always need to be the traditional letter and/or brochure/flyer. Try a creative direct mail campaign and see how successful it can be.

If you deliver something creative you’re more likely to grab attention and be remembered.

Creative direct mail example

Creative direct mail example - Valentines cardWe’ve just run a creative direct mail campaign for our IT managed services client. We designed a bespoke Valentines card which we sent to named contacts (we pre-qualified the list) at 25 target companies in our client’s core geographical area.

Inside the card was a cheesy Valentines poem (we’re thinking of trying a sideline in greetings cards!) and relevant sales message, which linked to the creative on the front of the card.

The cards were hand signed by the chairman and posted to arrive the day before Valentine’s Day. The cards were followed up with a telemarketing call two days later.

Results of our creative direct mail campaign:

  • Over 50% of the people we managed to speak to recalled seeing the card
  • Two recipients requested a meeting to find out more
  • Six people requested further information
  • 25 potential clients now aware of out client and the services they offer

The card was a light-hearted and fun way to engage with potential clients. It was low cost, easy to fulfil and gave a good opening for the telemarketing follow-up. The initial results are extremely positive. If only one recipient can be converted into a client the campaign will have more than paid for itself. In fact, it will pay for all the other campaigns we’ve got planned for this year!

Easter is just around the corner so why not use this celebration to try a creative a direct mail to send to your target customers? If you need any assistance, of course we’d be delighted to help. Just give us a call on 01395 269791.

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