We’ve recently started using the app Grammarly. Since we’ve found it such a helpful copywriting tool, we thought we’d share a Grammarly review.
If you need to write copy for marketing purposes (website content, direct mail, award entries, brochures, etc.) we highly recommend you check it out.
Grammarly is a tool which checks your text for more than 250 common and advanced writing improvements. It checks for spelling, punctuation and grammatical errors. Not only that, but it also highlights repetitive words and provides synonym suggestions for ‘overused’ words to make your copy more engaging and unique. It’s much more powerful and helpful than the spellchecker in MS Word.
The free version of Grammarly picks up grammatical and spelling mistakes but, if you want to improve your writing, you’ll need the paid-for Premium version.
Grammarly review – features
Grammarly offers a native app so you can access the Grammarly editor directly from your desktop. There’s also an online editor at grammarly.com. Unfortunately for Mac users, Grammarly doesn’t offer an add-in for MS Word or Pages.
We write a lot of copy for our clients, so we’ve found Grammarly useful to test and improve our writing skills.
Using Grammarly has highlighted to me a common mistake I make, writing in a passive rather than active voice. For example:
Passive: The business was founded in 2007.
Active: David Jones founded the business in 2007.
Apparently, active voice is the preferred style of most readers and is more interesting. In just a few weeks of using Grammarly, I can see that my writing style has already adapted and I’m less likely to default to passive voice.
If you’d like to test Grammarly for yourself, visit their website to find out more and explore the free version. We think you’ll agree it’s a great tool for improving your copywriting skills.