In this digital age, is there still a place for the traditional, glossy, corporate printed brochure?
Once regarded as a crucial marketing tool, brochures were seen as an effective way in which to showcase goods or services. However, with the growth in the use of the internet and everything available online it’s questionable whether print is still necessary. There’s also the cost to consider. Printing high-quality glossy brochures can be expensive and often prohibitive for small businesses.
However, we believe that there remains a role for printed brochures.
Advantages of a printed brochure
- Printed brochures work well for high-value purchases where the brand needs to live up to high expectations. A classy, glossy brochure feels aspirational and creates a sense of quality. It plays to the emotional side of the purchasing decision.
- A well-designed brochure can support a sale. It can provide a road map for the sales presentation and gives you something tangible to leave behind with the customer.
- There will always be customers who want a hard copy. Not everyone wants to view the information needed to help them make a purchasing decision on a screen.
- A hard copy brochure can be read anywhere and at any time. A customer can browse at leisure without being dependent on a wifi connection.
- A good quality and attractive brochure is likely to be kept by the recipient and will be a constant reminder of your product and your brand. It also places your brand in front of other potential customers who notice the brochure lying on the desk or coffee table.
Printed brochure tips
- Consider who your brochure is aimed at and whether they are likely to prefer print over digital.
- Think about the shelf life of the brochure and avoid including details which regularly change or will date the brochure.
- Determine how the brochure will work alongside your online materials.
- Be creative – how could you effectively display and communicate your product in print? There are many options other than a traditional A4 brochure.
- Use high-quality images and have it professionally written.
- Get it professionally designed.
- Aim for fewer yet better pages.
Regardless of the advantages outlined above, a print brochure may not be right for your business. Be sure to weigh up the pros and cons before rushing off to the printer. Ideally, your printed materials should work in tandem with your website and online marketing activity.
If you’d any help with your printed brochures, from initial concept through to design, copywriting and print, please get in touch.