Event Twitter checklist

If you’re attending a business conference/exhibition use our event Twitter checklist to help generate leads, expand your network and raise your brand profile.

PRE EVENT

Identify the event hashtag.
Include the conference’s designated hashtag in all of your tweets from the event.

Let people know you’re going to be at the event.
E.g. “Who’s going to #event? Looking forward to seeing you there.”

Source Twitter handles of speakers at the event
E.g. “Looking forward to watching @speaker at #event.”

Set up a Twitter stream for the event in your Twitter management app.
See who else is using the event # and spot engagement opportunities. Identify suitable prospects and send them a tweet. E.g.“Hi @prospect, I see you’re going to #event – would you like to meet?”

Tweet useful, engaging information about the event.
E.g. “This is a great restaurant near #event.” or “The #event map isn’t great – try this one instead + link.”

DURING EVENT

Tweet a photograph outside the entrance showing the event banner.
E.g. “Just arrived at #event.”

Tweet a photograph of notable stands or prospect’s stands.
E.g. “Great stand @exhibitor at this years #event.”

Tweet about the people you speak to.
E.g. “Great to chat with @exhibitor at this years #event.”

Tweet about presentations you attend.
E.g. “Interesting presentation by @speaker #event.”

Tweet a photograph of stats shown in a presentation.
E.g. “STAT @speaker #event.”

Monitor the use of the event hashtag and engage with other delegates.

POST EVENT

Engage with prospects.
E.g “Great to meet @prospect, @prospect, @prospect at #event and look forward to meeting you all again soon.”

Create a blog on your website about the event and share on Twitter.

Follow other Twitter users who were at the event.

Keep an eye on the event hashtag and join in with relevant conversations.

Event Twitter checklist: Twitter Tips

Improve your Twitter engagement with the following tips:

  • Include images
  • Respond to mentions and messages within an hour of receiving them
  • Put link URLs in the middle of the tweet rather than at the end
  • Tweets without links receive more retweets, favourites, and replies than those with links
  • Stick to one hashtag per tweet

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