The social network for professionals, LinkedIn has been steadily growing and now has more than 575 million members. Having a LinkedIn company page is an opportunity to showcase your brand and promote what you do to the millions of LinkedIn users.
Increasing your page followers will give your brand greater exposure but how do you increase your LinkedIn company page followers?
7 ways to increase your LinkedIn company page followers
1. Fully complete your LinkedIn company profile
When your company profile is complete you maximise the chances of LinkedIn identifying search-related keywords in your profile. Fully completed company profiles are more likely to rank over partially finished ones.
2. Invite your connections to follow your company page
Share your company page with your LinkedIn connections and invite them to follow your page.
3. Post regular content to your page
Sharing regular and relevant content provides an opportunity for you to connect with and expand your LinkedIn audience. When your page followers engage with your content it increases your visibility.
Aim to post once per week, once per month as a minimum.
4. Use hashtags in your posts
Use appropriate hashtags in your posts to increase the visibility of your content to new audiences.
5. Share your page content
Ask your employees to share and engage with your company page updates. This will increase the visibility of your posts to a wider network.
6. Ensure your employees complete their personal LinkedIn profiles
If all your employees have a complete and up to date profile your company will be more visible in search results.
7. Promote your company page
Promote your company page outside of LinkedIn. Link to your company page in your marketing communications, email signatures, and blogs and add a LinkedIn “Follow” button to your website.
It can take time to increase your LinkedIn company page followers so don’t expect a quick return but stick at it and you will reap the rewards.