Five things to include on your homepage

What to include on your home pageAre you creating a new website or redesigning your existing one? To make your site a successful marketing tool, here are five things you should include on your homepage.

Remember, you only have about 10 seconds to convince a website visitor to stay and browse, so the first impression is everything!

Five things to include on your homepage

1. A strong call to action

Make it clear what your visitor’s next step should be with a single and prominent call to action (CTA). Your CTA should appear above the fold (the top part of your homepage that’s visible without scrolling) but can also be repeated further down the page.

2. High-quality images

Images bring a page to life and can often tell your story better than words. Images of people demonstrate credibility, add personality, and can boost conversion rates. Avoid using stock images. They’re easy to spot by a website visitor and create mistrust.

Compress the images on your site to reduce page load time.

3. A clear value proposition

Use clear and concise copy to explain what your business does and how this will benefit your website visitor. Avoid reams of text and make it easy to skim read.

4. A visible navigation menu

Hiding your website navigation with a dropdown menu or hamburger icon can make your homepage neater. But, can make it less likely for users to navigate the rest of your site.

Make it easy for visitors to browse your website with a clear and visible navigation menu on the homepage.

5. Social proof

Instil confidence in site visitors by demonstrating your credibility on the home page. You can achieve this by including any of the following:

  • Testimonials
  • Reviews and ratings
  • Awards
  • Statistics (e.g. average response times, number of customers etc.) but only include statistics which are relevant and meaningful to the visitor

Homepage design tips:

  • Use a legible font
  • Avoid annoying pop-ups and animations
  • Include plenty of white space around your content
  • Choose a colour palette which complements your logo and brand

Incorporate all of the above and you’ll have taken the first step towards making your website a success.

Image credit: Magic Mockups. Shared under Creative Commons license.

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