Achieving editorial coverage is an excellent way to raise the profile of your business positively, but you need a good business PR story to accomplish this.
Do you lack inspiration? Here are 22 suggestions to help you find the hook for your business PR story.
But, remember when pitching your story to the media that it needs to be interesting and relevant to their audience.
- A new product or service launch
- Business growth or sales increase
- An innovation
- New client or project wins
- Case studies
- Business premises relocation or expansion
- A business restructure
- New staff or staff promotions/qualifications
- An award win or shortlist
- Receiving industry accreditation
- A significant anniversary or business milestone
- An event
- News of a collaboration or partnership
- Potential impact of new industry regulation or legislation
- Research/survey results or a whitepaper
- Launch an awareness day
- Sponsorship of an event or charity
- Charitable activities
- Efforts towards sustainability
- How a national news story will impact your local area
- Your spin on national research/statistics
- Follow and respond to #journorequest
Image credit: Pixabay
[…] the press – approach relevant media with press releases and ideas for feature articles. Not only is editorial content significantly more effective than […]