1. Intelligent marketing
If you understand who you're marketing to, then you can talk to your target audience in a way which will entice them to buy. You'll be able to use messaging which is appropriate to them.
Also, you'll know where to place your marketing so that your target customers will see it.
2. Better customers
If you understand which customers you don't want then you can position your marketing to make sure you don't attract them.
The wrong-fit customers will always be a drain on your resources, morale and brand.
3. Greater quality
In serving your best customers, you'll attract more of the same. Or as someone who commented on one of my LinkedIn posts recently eloquently put it - "Your vibe attracts your tribe."
In a recession, it's tempting to take any job and serve customers that don't share your values. But, it's a downward spiral that won't end well.
You'll do your best work for your best clients, so it's a win-win situation.
Know who you want to work for and set out to find them. Don't be afraid to turn work down if the customer doesn't fit your profile.
And, if you're interested, our best clients:
- Appreciate our direct and honest approach (it's not everyone's cup of tea!).
- Have good ethics.
- Love their business and want to grow it.
- Trust in our ability and let us get on with the job.
- Are nice people!
We've room for a few more so if you fit the above and would like to work with us, please get in touch.