I liken LinkedIn to a 24 hour, 365 days a week networking event. For B2B business, it’s an ideal platform to raise your company profile, meet potential customers and demonstrate your expertise.
Sharing content is one of the ways you can use LinkedIn to show your knowledge and draw people’s attention to your brand. Most people only post text-based updates, and that’s fine, but if you really want to stand out, I recommend you give video content a try.
Here are 4 reasons why you should create and share videos in LinkedIn:
1. Demonstrate your personality
LinkedIn is all about networking and building relationships with people. Video allows you to demonstrate your personality and build rapport in a way that’s not possible with words. People get to see the real you.
2. Create interest
Sharing different types of content breaks up the newsfeed and makes your profile more interesting. Everyone likes a bit of variety.
3. Widen your audience
Some people prefer to consume video content over text. So, including video in your content mix will open up your profile and get engagement from a wider audience.
4. Beat the algorithm
The LinkedIn algorithm prioritises content that is generating significant reactions and comments. Video is proven to be one of the most engaging kinds of content. So sharing video is likely to get more reactions and mean your posts will display to a broader audience who will consist of people that aren’t already following you.
If you want to share videos in LinkedIn, the best thing is that they don’t need to be slick and polished. It’s easy to make quick videos and just put them up.
I’ve just started creating videos for LinkedIn. Follow me to see my straight-talking video content, and please let me know what you think.
Image credit: Pixabay