SEO can be complicated, and with the major search engines regularly moving the goalposts, keeping on top of it can be a challenge. However, if you don’t have the budget to enlist an expert, there are simple things which you can do yourself to help your search engine listings.
Here are some small business SEO tips which you can do without much knowledge and experience.
Set-up webmaster tools
Register with Google Search Console and Bing Webmaster Tools. These are free services that will help you monitor, maintain, and troubleshoot your site’s presence in Google and Bing search results.
Claim your Google My Business listing
Create a Google My Business listing for your company. Having this profile will help with local search.
Plan your keywords
Do some research to understand what words and phrases your customers are using. Some tools to help with this include:
Aim to identify relevant ‘long-tail’ keywords – phrases that are more than a 2-3 words long. Long-tail keywords tend to be easier to rank for and will drive better quality traffic (greater intent) to your website.
Create a logical site structure
A good site structure can help search engines understand your website. Ensure your site map is logical and easy to navigate with as few link clicks as possible.
Optimise each page
Give each page a unique meta description and title using the keywords from your research. Aim for at least 100-200 words of content on each page and integrate your keywords into the copy. But always write for the visitor, not the search engine!
Improve site speed
Websites that are slow to load appear lower in search results. Check your site speed and necessary remedial action with the Google Page Speed Tool.
Each blog is a new page of content on your website so an opportunity to use some long-tail key phrases. Also, Google rewards sites which keep up to date and regularly post fresh content.
Fix broken links
Google will penalise your site if it has broken links, so keep on top of broken links. If you’ve got backlinks pointing to a page that you’ve taken down set up a redirection to an appropriate live page.
Add business listings
Create a company listing and web link in relevant local online directories, ‘citations’. You can check where you’ve listed and the accuracy of your listings via the Moz Local Listing Score.
Ensure that your name and address details are consistent across the web. For example, whether you use Ltd or Limited, always us the same version.
Invite inbound links
Generating backlinks is the holy grail of SEO. To get started, ask for links from businesses with whom you have existing relationships, your suppliers, for example. Next step, offer to write guest posts for other relevant websites which include a backlink to your site.
SEO is on an ongoing process. Once your initial set-up is complete, regularly do what you can to keep it up to date and fresh.
If you’d like a small business SEO audit to help you get started, please get in touch.