Today we start a new year. We’ve finally seen the end of 2020 – an unprecedented, challenging and unforgettable year where we’ve had to pivot to bounce back while supposedly being in it all together hopefully we’ll soon see the back of the Coronavirus clichés. Please no more, “I hope you’re well in these challenging times” email openers!
The start of a new year is an opportune time to review your business and marketing plan. So, what are you planning for 2021?
With so many marketing options available to you, it’s tempting to jump on them all. But as a small business owner, you’ve probably got limited resources both in terms of time and money. So when you’re deciding on your marketing plan for 2021, keep it focused.
Less is more
It’s always more productive to do a few things well than several things badly. Keep your plan tight. Concentrate your efforts on a few well-targeted projects and give them your full attention.
I wish you all the best for 2021. If you need any help with your marketing plan or implementing you marketing activities, please get in touch.