Your prospective customers can always afford your products or services.
Yes, you read that right.
If someone genuinely can't afford what you offer, they were never a prospective customer in the first place! Likewise, if your target customers don't see the value of the product or service you provide and aren't willing and able to pay for it, they're not in your market.
No matter how amazing your products or services are, if you're talking to the wrong people, it's falling on deaf ears.
So, how do you pitch to the right people?
- Pinpoint your target market exactly - understand who they are, what drives them and why they might want to buy from you.
- Talk to those people specifically - give them a powerful reason to purchase from you that motivates them to take action.
- Match the marketing message to the experience - if your branding and price say premium, deliver a premium experience.
Target the right audience, create the want, deliver the value, and your customers will pay the price.