Loo roll, pasta and petrol

business-development

What can we learn from loo roll, pasta and petrol?

We all do it. We get busy with work and our attention to marketing slips. But that’s OK. When new client enquiries are rolling in, and we’ve got so much work, we’re wondering how we’re going to fit it all in; who needs to market? Marketing is just a distraction from the day-to-day getting the job done and keeping customers happy, right?

I mean, why worry about implausible scenarios such as a disease pandemic, a European gas shortage, or a nationwide supply chain crisis, for example, becoming a reality?

But one minute you’re happily wiping your bum with quilted toilet paper, eating pasta daily, and driving your car around town. Then the next, you’re in a WhatsApp group with your friends, all eagerly waiting on a new supply alert.

Situations change, sometimes instantly without warning. Today’s loyal customers could be gone tomorrow, so it’s essential to keep your pipeline full. And that means ongoing marketing.

Marketing is rarely an instant hit. It’s a slow burn process. So if you take your finger off the pulse now, it’s later down the line when you’ll feel the pain, and by then, it’ll be too late.

Even a little is better than none. And if you really can’t find the time, outsource it. Contact us today, and let’s see how we can help.